Standing out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling author and marketing guru, Mike Michalowicz.

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This episode covers...

From finding out why he wrote his book, Get Different, to tactics on how you can stand out, we also dived into...

• How to use his DAD framework for marketing - Different, Attractive, and Direct
• The challenges small businesses face when trying to get noticed
• Building an Attention Plan over a Marketing Plan
• What the ideation process looks like

About Mike...

Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate

Resources mentioned in this episode:

• Mike's Website
• The World Almanac and Book of Facts
• The Go-Giver - Bob Burg
• Brainfluence - Roger Dooley
• FRICTION - Roger Dooley
• The One Thing - Jay Papasan & Gary Keller
• Malcolm Gladwell

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