Stand Out

Liz Jenkins has a knack not just for organizing other people's stuff, but putting the time and effort into organizing her own business for sustained growth.

Jenkins is a certified professional organizer, and started her business A Fresh Space in 2005 in Franklin, Tennessee. Yes, she was a solopreneur at the time.

Over the last 13 years, Liz has grown her business into a successful 12-person company, focusing on residential organizing, move management and business consulting. They have recently added a handyman division. Her National Association of Productivity and Organizing professionals contributions include chairing the 2015 NAPO conference in L.A, speaking at several NAPO conferences including the Ask The Organizer panel and a breakout session, nearly every board position in NAPO Nashville, and is currently the chair of the special interest groups.

• Insights on growing your business from solopreneur to multi-person company
• How staffing frees you up to improve processes AND gets jobs done faster – happy you, happy client
• Factoring in profit from employee labor as well as project costs
• Growing a business means doing what you do well and learning to delegate the rest
• Why trying something, making mistakes and learning is far superior to standing still
• Facing and addressing those things in your business that scare you
• Tips on managing and offering perks for part-time employees
• Why it's ok to post pricing so potential clients know what they are getting into
• How to avoid spinning your wheels on things that don't increase customer satisfaction or the bottom line

Theresa Condict is a marketing professional and account manager at Idea Agency. She has proven success in building brand recognition and customer engagement through her knowledge of best practices in web development, SEO, digital advertising, email strategy, there it is, and database design.

Her work for Idea Agency includes development of strategic marketing plans, creating and managing annual marketing budgets, creating trafficking and product management as well as results-oriented digital strategy and implementation. Theresa is a graduate of McGill University and is pursuing her MBA in Business Data Analytics from Quinnipiac University. If that were not enough, Theresa is also a competitive race car driver.

• Organizing your email marketing strategy
• Getting the most from your email marketing analytics
• Tracking results for increasingly efficient budgeting
• Using the data from email services like Mail Chimp and Constant Contact
• Understanding open rates vs. click rates
• Growing your list while purging inactive subscribers
• Comparing email benchmarks by industry – click rates and other metrics vary by industry
• Recommended platforms for smaller scale and more advanced analytics
• Why organic and inbound growth is more effective than buying a list
• Effective use of calls to action and landing pages
• Offering something of value – ebook, newsletter, discount, etc.
• Understanding bounce rates, hard bounce and soft bounce
• Tips on creating a great subject line

Time management fixer Helene Segura is a productivity consultant who provides time management strategies that give busy professionals the powerful strategies and tactics they need to slay wasted time.

The author of two Amazon best-selling books, Helene has been the featured productivity expert in more than 150 media interviews including publications such as US News and World Report and Money Magazine, as well as on Fox, CBS, ABC and NBC affiliates. During her time management keynotes and workshops, she shares her mind-bending framework for decreasing interruptions, distractions and procrastination so that you can spend more time generating revenue.

On weekends, Helene can be found experimenting with recipes or sneaking adult beverages onto the lawn bowling court.

• How to set yourself up for success with the side hustle
• How to maximize your time
• How to make opportunities for yourself personally and professionally
• How setting minimums can help you set maximums
• A proven strategy for finding clients
• How teaming up with other businesses can help grow your business
• Why industry credentials are so important
• How NAPO membership can advance your business
• The advantages of relationships with other organizers
• How to build a resume of trust and credibility

[email protected]

http://www.twitter.com/LivingOrderSA http://www.facebook.com/LivingOrderSA http://www.pinterest.com/LivingOrderSA https://plus.google.com/u/0/+HeleneSegura/posts http://www.youtube.com/LivingOrderSA www.linkedin.com/in/helenesegura/

Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at one of the world’s largest agencies, Young & Rubicam.  

He is considered a national marketing expert. He launched MMG’s blog in 2006 and it has been on the AdAge Top 150 from the list's inception in 2008. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. To date, the AOC series has raised over $50,000 for charity.

Drew’s writing has appeared in Forbes, The Washington Post, Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.”

His favorite topics include all things marketing and entrepreneurial, being a dad and how the Los Angeles Dodgers keep breaking his heart.

• Why having a clear picture of who you are as a business is the best tool when it comes to marketing
• How to figure out who your “sweet spot clients” are
• How walking away from business can be the best thing you can do for your business
• Why the channel you should be paying the most attention to is your own website
• Why your website needs to be mobile ready
• How do you show you’re serious as a professional
• Should you be blogging
• How many clients do you really need
• In order to buy, your clients have to know, like and trust you
• Why ratings and reviews are so important
• How to come up with blog content consistently
• How to “slice and dice” your social content

• Email: [email protected]

Geralin Thomas founded her business, Metropolitan Organizing LLC, in 2002. In addition to residential organizing, she is a career coach for professional organizers specializing in creating and growing successful, profitable businesses.

She is a speaker and author of From Hoarding to Hope, Understanding People Who Hoard and How To Help Them as well as Declutter Your Home: Tips, Techniques and Trade Secrets. She has been seen on A&E’s TV show Hoarders, the Nate Berkus Show, NBC’s the Today Show, Fine Living Network, just to name a few.

She was voted best chronic disorganization expert and has been a NAPO instructor since 2006, past president of NAPO North Carolina, NAPO North Carolina ambassador and on NAPO’s education committee.

What you’ll learn about in this episode:

• What’s the best way to start out if you’re new to the industry
• Why building your credibility and your professionalism is essential to building your business
• What you can do to build your credibility
• How to use social media to your advantage
• How to build a relationship with a brand
• Using NAPO to build relationships nationwide
• Why steady marketing is a must to grow your business
• How to craft an “elevator” speech
• The one marketing tool Geralin can’t live without
• How to do what you’re good at and hire out the rest
• Employees vs. Independent Contractors