The Digital Success For Business Podcast

Stand Out with Human Content: Build Trust and Influence in an AI World

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With AI content flooding every platform, standing out is no longer about visibility—it’s about credibility. In this episode, Leanne uncovers how to build lasting trust and influence in a world saturated with machine-made marketing.

You'll learn why human-first content matters more than ever, how to close the trust gap created by AI, and the exact strategies that help real businesses grow their influence by being real.

✅ What You’ll Learn / Key Takeaways:
  • Why speed isn’t the same as connection in today’s content landscape
  • The trust gap created by AI-generated sameness—and how to close it
  • How to humanise your brand with lived experience, tone, and storytelling
  • The power of consistent, real messaging in building influence
  • Client examples showing how raw, relatable content outperforms polish
  • How to use AI tools without sounding like one
    • Key Quotes:
    • “AI can write the words, but you bring the meaning.”
    • “Trust isn’t built with logos and taglines anymore—it’s built through voice, personality, and perspective.”
    • “Connection will always outperform cleverness.”
      • Timestamps:
      • 00:00 – Introduction: The AI Content Revolution
      • 01:13 – The Trust Gap in AI-Generated Content
      • 02:41 – Building Real Influence with Authenticity
      • 03:40 – Human-Centered Marketing Strategies
      • 04:53 – Case Studies: Real Stories, Real Impact
      • 08:02 – Recap and Key Takeaways
      • 09:09 – Conclusion and Next Episode Preview

        • Tired of sounding like everyone else online?

        In a world where AI can generate endless content, your power lies in showing up with purpose and personality. If you're ready to stop chasing visibility and start earning trust and influence with content that connects — let's build a brand that feels as real as it is remarkable.
        👉 Book a Strategy Session at marketingleap.net and start creating marketing that moves people.

        About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

        Want to learn more?

        https://marketingleap.net/

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        The Digital Success For Business PodcastBy Marketing Leap