Stand to Serve

Meet Sam Coil of Branded Bills.

Sam built an empire from humble beginnings using a utility knife, a scrap of leather and a hand forged iron brand. He sold 30 hats in one day by wearing his creation to work. In the next six months, he sold 80 hats that he made by hand at home after working a full day at his other job. He now owns a large apparel brand, Branded Bills, that sells made to order quality products and has exclusive merchandise partnerships with individuals like Cameron Hanes and Adam Greentree.

From side hustle to apparel success story, Sam continues to live on his own terms and stay true to his path. There’s no right way to do any of it. My hope is that by hearing Sam’s journey it will help you dive deeper into your own. I can’t wait for you to hear this conversation. Tune in now!

EPISODE SHOW NOTES: standtoserve.com/episode37/

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The whole reason I’m doing this podcast is to highlight the people who are living the life they’ve defined for themselves. The people who shut out outside distractions and dive into serving the world we live in by being themselves. I love the conversations I've had on this podcast, and it serves me to be reminded that there’s no right way to do this. The right way is what's right for you and what's right for me and hearing others’ stories opens my mind up to that.

In this episode, I share my story of hosting my first Intro to Handlettering Workshop at The Local, and the lessons I learned along the way. I had to work through mindset shifts, ultimately take action (aka burn.my.boats) and approach the results with a whole lotta grace.

Is there a project calling to you but you're not sure where/how to get started? I put together a free worksheet for you to help you journal, reflect and give you the freedom / permission to do / host / schedule / sell your first *thing*! Download the worksheet over on the Stand to Serve show notes and listen in to hear the full episode now!

EPISODE SHOW NOTES: standtoserve.com/episode36/

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Do you believe that by creating a space that inspires you, your life will launch from there? These were words of wisdom given to our guest, Morgan Molitor, and she’s taken that advice to heart and continues to design a life that lights her up.

Not only have Morgan and her husband, Jamie, created an inspirational space for their family, but they also help others express themselves by creating spaces that feel good to them. “You need to make your happy place in your home, no matter if it’s on-trend, no matter if it’s other people’s style, do your own style.”

She and Jamie started a DIY blog, construction2style, in 2012, and since then their blog has evolved into a full-service design and build interior residential and small media company based in Minnesota.

In this episode, you’ll hear how Morgan and Jamie’s blog launched into a full-time husband & wife team, how to be more transparent with your clients, tips to create a space that speaks to who you are, and how to listen to your audience and give them what they need. I admire Morgan and Jamie’s work and am so excited for you to hear their story. So grab a cup of coffee and listen in.

EPISODE SHOW NOTES: https://standtoserve.com/episode35/

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When do you feel like your truest self?

This week on the podcast I chat with Eliza Raney, Owner and General Manager of Skogen Kitchen, an innovative restaurant in Custer, South Dakota. Eliza shares how she and her husband (and Executive Chef) are pursuing a life aligned with their truest selves, and the mindset shifts that have changed everything.

“My truest self is a full dining room, and I’m hopping around opening up bottles of wine, getting to know our guests, seeing our regulars, laughing and enjoying life.”

Skogen Kitchen is a legend, and Eliza and Joseph's story is just as good as the food they serve, the menu they’ve curated, and the brand they’ve built. In this episode, you’ll hear how to move past your fear and doubt when taking big risks, how to share your creativity with the world in a meaningful and vulnerable way, and how to look past social norms to uncover your truest self. “No one lives your life but you and you have to be happy.” You don’t want to miss this conversation; tune in now!

EPISODE SHOW NOTES: https://standtoserve.com/episode34/

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I’ve met a lot of amazing people through social media, specifically Instagram. Some of my very best friendships started with a DM on this app. My friendship with Maddie Peschong is no different. I was drawn to Maddie by how she shows up online; her IG stories are some of my favorites because she shares who she really is.

So who is Maddie Peschong?

Maddie is a photographer based out of Sioux Falls, South Dakota, a passionate learner, a wife, a mom, and an educator. After working in the digital media and marketing space and side hustling for eight years, she realized she was burning the candle at both ends and felt the pull to take her photography full time. On July 1st of last year, Maddie went full time with her photography business, and since then she’s created additional passive income streams as a creative to be able to be paid without having to be away from her family.

In this episode, you’ll hear how Maddie has learned to turn up her own inner voice and turn down the voices of others, how she’s learned to redefine success for herself, how to start small, and how she’s used out of the box thinking to create passive income in her business. Maddie is an amazing human who shares her story just as well on the podcast as she does on Instagram; I can’t wait for you to tune in!

EPISODE SHOW NOTES: https://standtoserve.com/episode33/

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You know the feeling you get when you walk into an Anthropologie? Everything is curated from the smells and the eclectic aesthetic to the collection of goods and how their products feel. In the same way, Freckled Fox, a boutique in Spearfish, South Dakota, appeals to all of the senses. The vibe and atmosphere is dangerous; you'll want to buy ALL the things.

In this episode, I interview Amanda Goetz, co-creator of Freckled Fox, a boutique I’ve been ooohing and ahhing over since it opened in 2017. Amanda and her mom, Beth, run the shop together, although it’s been a family affair from day one. From thrifting for vintage one-of-a-kind items to rummaging for pieces to repurpose, the Goetz family has cultivated a place where you feel the love and warmth that went into creating it.

You’ll hear the story of how Freckled Fox came to be, how you can spread positivity each and every day, how to stand out as unique in the marketplace, some of the challenges Amanda faces a business owner and tools you can use to turn down the digital noise. Amanda is a storyteller, is open to new opportunities, and I can’t for you to hear more from her. Tune in now!

EPISODE SHOW NOTES: https://standtoserve.com/episode32/

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I don’t have time. I can’t pursue my dreams because I might fail. It’s too late to change. Have you ever said a version of one (or all) of these limiting beliefs to yourself?

In this episode, I chat with Allie Siarto about how she’s learned to reframe limiting beliefs like these and live a life of impact on her own terms.

Allie is a wedding and portrait photographer based in East Lansing, Michigan, podcast host, Rising Tide Society leader and published author. She’s also a mom, wife, and zero-waster who tackles life by experimentation. “If I approach everything as an experiment then I can’t fail.”

Allie shares how you can redefine success for yourself, how to grow a community based on genuine connection (over growing a following on Instagram) and tools you can use to overcome mindset blocks and limiting beliefs. This conversation will inspire you to get started on some thought work! Tune in now!

Small town living's great right? It’s slow-paced, you’re not constantly fighting traffic, there’s a lower cost of living, and don’t forget the quirky small-town traditions. But what happens when you move back to your small town after climbing the corporate ladder only to realize readjusting to small-town life isn’t as easy as you thought it’d be?

Meet Rebecca Undem. Moving back to her hometown of Oakes, North Dakota (population 1,800), left her feeling out of place and discouraged. But this transition ultimately led her to leave her safe, comfortable full-time job to pursue a career connecting with other women and encouraging them to live life on their terms.

“We need to know who we are and what really matters because it drives all of our decision making.”

Rebecca is now a professional speaker, author of How Mommy Got Her Groove Back and is on a mission to empower women in rural communities across the country. She is gifted at talking about topics that aren’t often discussed in society and is sharing her gift every week on the Small Town Big Talk Show. Rebecca has an incredible story and so much wisdom to share. Tune in now!

EPISODE SHOW NOTES: https://standtoserve.com/episode30/

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Karoline Rose is an entrepreneur who’s used the hardships in her life to make her own rules. Her tenacity led her to create a brand that helps others in the agricultural industry to develop and grow their businesses. I’ve followed Karoline on social media for years, and what she creates and puts out into the world continues to resonate with me.

Karoline is a big picture thinker who knows what works and isn’t afraid of trial and error to turn the dial and bring in more revenue. She works in her zone of genius and outsources the rest. “I do what I am best at, and then I hire people who are experts in their industry.”

In this episode, Karoline shares how two strokes in high school impacted her life, how she blocks out all of the noise to be her most creative, and one quality she has that continues to take her to the next level. No matter where you are in your career or what industry you’re in, this conversation is relatable and will leave you with clear takeaways for your life and business. I can’t wait for you to hear from Karoline; listen now!

EPISODE SHOW NOTES: https://standtoserve.com/episode29/

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Lauren Bongiorno’s story and essence are so well aligned with how Stand to Serve shifted in Season 2. Lauren and I both had the honor of being part of Amy Jo Martin’s Renegade Brand Bootcamp last fall and spent three months learning and growing together. I grew to appreciate, respect and look up to her and how she’s paving the way for the space she’s stepping into.

Lauren was diagnosed with an autoimmune disease, type 1 diabetes, when she was 7 years old. This impacted every area of her life, and as she tried to navigate this illness and learn how her body worked she recognized a major lack of support from the healthcare system. Lauren set out to find a way to be healthy, manage her diabetes and feel balanced and happy in her own body.

Lauren is now an entrepreneur, diabetes health coach, author of the Diabetes Health Journal, and dedicates her time to giving people with diabetes the tools they need to become strong and empowered. In this episode, Lauren and I talk about what events led her to choose the path she’s on now, how she lives a life of mindfulness and self-reflection, and strategies you can implement to approach health, wellness and business in a holistic way. “I think everybody has to look at their lives and reflect on the recurring themes because they’re trying to tell you something.”

This conversation is so good; I dare you not to take notes. Listen now!