This Podcast is sponsored by Team Simmer.

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• Sign up to the Simmer Newsletter for the latest news in Technical Marketing.

NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/

Latest content from Juliana & Simo:

• Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
• Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/
• Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysis

Also mentioned in the episode:

• Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/
• GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon)
• Analytics Summit - https://www.analytics-summit.com/
• Measure Summit - https://measuresummit.com/
• Measurecamp Helsinki - https://helsinki.measurecamp.org/
• Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manual
• sGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheon
• Arben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

This Podcast is sponsored by Team Simmer.

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• Sign up to the Simmer Newsletter for the latest news in Technical Marketing.

Latest content from Juliana & Simo:

• Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
• Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/
• Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explained

Connect with Tim Ceuppens
Linkedin: https://www.linkedin.com/in/timceuppens/

Also mentioned in the episode:

• Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinking
• OpenAI Status Page (for when the thought leadership runs out) > https://status.openai.com
• MeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

This Podcast is sponsored by Team Simmer.

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• Sign up to the Simmer Newsletter for the latest news in Technical Marketing.

Latest content from Juliana & Simo

• Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
• Latest from Simo: Basic Consent Mode Guide
• Latest from Juliana: Don't use LLMs to do Data Analysis

Connect With Barbara Galiza

• Linkedin: https://www.linkedin.com/in/barbara-galiza/
• Attribution Masterclass: https://attributionmasterclass.com/ (use the coupon code DEVIATION. It's 25% ($100) off )
• 021 Newsletter: https://www.021newsletter.com/

Also mentioned in the episode:

• David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explained

Shouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product.

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

This Podcast is sponsored by Team Simmer.

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• Sign up to the Simmer Newsletter for the latest news in Technical Marketing.

Latest content from Juliana & Simo

• Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
• Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events
• Latest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital Experience

Connect With Dave Cain
Linkedin

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• Sign up to the Simmer Newsletter for the latest news in Technical Marketing.

Latest content from Juliana & Simo

• Juliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
• NEW content from Juliana : You are not switching analytics tools. You are switching the way you work.
• #GTMTips: SGTM Fetches GA4 Configurations Automatically by Simo Ahava
• #GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo Ahava

Mentioned in the episode

• Free AI Agents Course from HuggingFace
• Replit AI

Connect with Nicola Strand

• Linkedin: https://www.linkedin.com/in/nicolastrand/

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.

Latest content from Juliana & Simo

• #GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo Ahava
• Send App Data To Server-side Google Tag Manager by Simo Ahava
• How to Nail Client Discovery using 10 Behavior Science Principles by Juliana Jackson
• How to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• PS: Huge BlackFriday discounts on courses are available until November 30th.

Latest content from Juliana & Simo

• Cookie Access With Shopify Checkout And SGTM by Simo Ahava
• Cookie Status Project by Simo Ahava
• Five AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana Jackson
• How to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson

Also mentioned in the Episode

• CRAP Talks by Bhav Patel
• Causl A/B Testing Calculator
• People in Analytics Starter Pack on Bluesky by Mehdi Oudjida - https://go.bsky.app/Huxv35J

Connect with Bhav Patel

• Bluesky
• Linkedin

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• A new course is out now! Chrome DevTools for Digital Marketers

Latest content from Juliana & Simo

• Article: Cookie Access With Shopify Checkout And SGTM by Simo Ahava
• Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson

Also mentioned in the Episode

• Stape's blog: https://stape.io/blog
• Stape website: https://stape.io
• Measure Slack: https://www.measure.chat/

Connect with Denis Golubovskyi

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• A new course is out now! Chrome DevTools for Digital Marketers

Latest content from Juliana & Simo

• Article: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo Ahava
• Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson

Also mentioned in the Episode

• Kick Point Playbook content consumption tracking recipe from Dana
• Kick Point Playbook Newsletter - The Huddle
• Dana's LinkedIn Learning Courses
• Google Developers Academy

Connect with Dana DiTomaso

• Dana's Linkedin
• Kick Point Playbook website

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• A new course is out now! Chrome DevTools for Digital Marketers

Latest content from Juliana & Simo

• New Piwik PRO Templates In Server-side Google Tag Manager by Simo Ahava
• Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson

Also mentioned in the Episode

• Piwik PRO
• Server Side Webinar with Simo and Piwik PRO
• GTM Tools
• Stape.io
• Google Algo Leak explained
• Generative Engine Optimisation
• Google Satisfaction Score Paper
• SMX London

Connect with Michael King

• Linkedin
• https://ipullrank.com/

This podcast is brought to you by Juliana Jackson and Simo Ahava.