Standard Deviation Podcast

By Juliana Jackson, Simo Ahava

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.... more

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FAQs about Standard Deviation Podcast:

How many episodes does Standard Deviation Podcast have?

The podcast currently has 50 episodes available.

Standard Deviation Podcast episodes:

May 31, 2026Simplification or lawsuits?
This Podcast is sponsored by Team Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.

The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon)

Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
NEW SIMMER COURSE ALERT! - Data Analysis with R - taught by Arben Kqiku
Latest content from Simo Ahava
Add IPv6 Support To Your Server-side GTM Load Balancer
Latest content from Juliana Jackson
Your data will never match 1:1 across platforms, and that's fine. (subscribe to the newsletter for more amazing content)
Article is written in collaboration with Stape.io
Mentioned in the episode:
Stape

Jeff Sauer

MeasureU

Measure Summit
Connect with Alina Popa
Linkedin

Her website
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
54min
April 29, 2026New Customer, Who Dis?
This Podcast is sponsored by Team Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.

The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon)

Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
NEW SIMMER COURSE ALERT! - Data Analysis with R - taught by Arben Kqiku
Latest content from Simo Ahava
Add IPv6 Support To Your Server-side GTM Load Balancer
Latest content from Juliana Jackson
Your Ad Platforms have a definition of “New Customer”...and it’s not yours (subscribe to the newsletter for more amazing content)
Article is written in collaboration with Stape.io
Mentioned in the episode:
Stape

Emotional Targeting Book by Talia Wolf

Emotional Grader tool early access

Slobodan Manic from No Hacks
Connect with Talia Wolf
Linkedin

Her website
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
55min
March 26, 202680% is the new 100%
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.

The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon)

Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
NEW SIMMER COURSE ALERT! - Data Analysis with R - taught by Arben Kqiku
LIMITED 20% off offer on the Javascript for Digital Marketers Course - Get it while it lasts!
Latest content from Simo Ahava
Add IPv6 Support To Your Server-side GTM Load Balancer
Latest content from Juliana Jackson
The business model is THE strategy (subscribe to the newsletter for more amazing content)

LIVE from Measurecamp Helsinki - 40' of content about main effects & interactions with Matt Gershoff - will be available to all my Substack subcribers - sign up to my newsletter here: https://julianajackson.substack.com/
Mentioned in the episode:
META announcement for new Click-Through Measurement Definition

STAPE Content re: Meta Conversion tracking (comment from Stape team - Meta have changed the definition of view-through and added engaged-through etc., but it didn’t affect how you report to pixel/capi)
- https://stape.io/solutions/facebook-capi-tag - CAPI tag
- https://stape.io/solutions/facebook-pixel-tag - pixel tag
- https://stape.io/gtm-set-up-assistant

Google Universal Commerce Protocol

Agentic Misalignment (Anthropic): https://www.anthropic.com/research/agentic-misalignment

Natural Emergent Misalignment from Reward Hacking (Anthropic): https://assets.anthropic.com/m/74342f2c96095771/original/Natural-emergent-misalignment-from-reward-hacking-paper.pdf
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
40min
March 08, 2026Raw data doesn't spark joy
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.

The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.

Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
NEW SIMMER COURSE ALERT! - Data Analysis with R - taught by Arben Kqiku
Latest content from Simo Ahava
Run Server-side Google Tag Manager On Localhost Article
Latest content from Juliana Jackson
Agent social networks are just a hall of mirrors (subscribe to the newsletter for more amazing content)
Mentioned in the episode:
Matomo

Tag Piper by David Vallejo

Walker OS

Jason Packer's new book: Google Analytics Alternatives

Superweek Analytics Summit

Measurecamp Helsinki
Connect with Johan:
Linkedin

GA4BigQuery

GA4Dataform
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
53min
January 29, 20262026 - we are back and it aint sayf
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
NEW SIMMER COURSE ALERT! - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course)
Latest content from Simo Ahava
Run Server-side Google Tag Manager On Localhost Article
Latest content from Juliana Jackson
The distance between what gets funded and what works has never been wider. (subscribe to the newsletter for more amazing content)
Mentioned in the episode:
Superweek Analytics Summit
Measurecamp Helsinki
Connect with Sayf Sharif:
Linkedin
Three Bears Data
OptiMeasure
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
46min
December 10, 2025Protect your critical thinking - Live at Analytics Summit
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
Latest content from Simo Ahava
Run Server-side Google Tag Manager On Localhost Article
Latest content from Juliana Jackson
The sin, the oil, the crack and the crisis Article
Sign up for a the very first Google x Jellyfish Cloud Talks event, 15th of January, Copenhagen - The very first event focused on the use of Google Cloud Technology & AI for Marketing.
Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time.
TRKKN
Analytics Summit
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
44min
September 27, 2025Another Tuesday, Another Identifier Panic
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/
Latest content from Juliana & Simo:
Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/
Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysis
Also mentioned in the episode:
Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/
GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon)
Analytics Summit - https://www.analytics-summit.com/
Measure Summit - https://measuresummit.com/
Measurecamp Helsinki - https://helsinki.measurecamp.org/
Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manual
sGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheon
Arben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
45min
August 07, 2025Definitely...not a lot of numbers!
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
Latest content from Juliana & Simo:
Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/
Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explained
Connect with Tim Ceuppens
Linkedin: https://www.linkedin.com/in/timceuppens/
Also mentioned in the episode:
Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinking
OpenAI Status Page (for when the thought leadership runs out) > https://status.openai.com
MeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
1h 8min
May 29, 2025Attribution, MMM, MTA and all the other Ms
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
Latest content from Juliana & Simo
Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
Latest from Simo: Basic Consent Mode Guide
Latest from Juliana: Don't use LLMs to do Data Analysis
Connect With Barbara Galiza
Linkedin: https://www.linkedin.com/in/barbara-galiza/
Attribution Masterclass: https://attributionmasterclass.com/ (use the coupon code DEVIATION. It's 25% ($100) off )
021 Newsletter: https://www.021newsletter.com/
Also mentioned in the episode:
David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explained
Shouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product.
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
1h
April 12, 2025Building Better Relationships
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
Latest content from Juliana & Simo
Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events
Latest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital Experience
Connect With Dave Cain
Linkedin
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
55min

FAQs about Standard Deviation Podcast:

How many episodes does Standard Deviation Podcast have?

The podcast currently has 50 episodes available.

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