Standard Deviation Podcast

By Juliana Jackson, Simo Ahava

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.... more

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FAQs about Standard Deviation Podcast:

How many episodes does Standard Deviation Podcast have?

The podcast currently has 45 episodes available.

Standard Deviation Podcast episodes:

December 10, 2025Protect your critical thinking - Live at Analytics Summit
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
Latest content from Simo Ahava
Run Server-side Google Tag Manager On Localhost Article
Latest content from Juliana Jackson
The sin, the oil, the crack and the crisis Article
Sign up for a the very first Google x Jellyfish Cloud Talks event, 15th of January, Copenhagen - The very first event focused on the use of Google Cloud Technology & AI for Marketing.
Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time.
TRKKN
Analytics Summit
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
44min
September 27, 2025Another Tuesday, Another Identifier Panic
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/
Latest content from Juliana & Simo:
Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/
Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysis
Also mentioned in the episode:
Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/
GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon)
Analytics Summit - https://www.analytics-summit.com/
Measure Summit - https://measuresummit.com/
Measurecamp Helsinki - https://helsinki.measurecamp.org/
Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manual
sGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheon
Arben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
45min
August 07, 2025Definitely...not a lot of numbers!
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
Latest content from Juliana & Simo:
Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/
Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explained
Connect with Tim Ceuppens
Linkedin: https://www.linkedin.com/in/timceuppens/
Also mentioned in the episode:
Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinking
OpenAI Status Page (for when the thought leadership runs out) > https://status.openai.com
MeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
1h 8min
May 29, 2025Attribution, MMM, MTA and all the other Ms
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
Latest content from Juliana & Simo
Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
Latest from Simo: Basic Consent Mode Guide
Latest from Juliana: Don't use LLMs to do Data Analysis
Connect With Barbara Galiza
Linkedin: https://www.linkedin.com/in/barbara-galiza/
Attribution Masterclass: https://attributionmasterclass.com/ (use the coupon code DEVIATION. It's 25% ($100) off )
021 Newsletter: https://www.021newsletter.com/
Also mentioned in the episode:
David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explained
Shouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product.
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
1h
April 12, 2025Building Better Relationships
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
Latest content from Juliana & Simo
Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events
Latest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital Experience
Connect With Dave Cain
Linkedin
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
55min
March 07, 202533 days of Javascript
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
Latest content from Juliana & Simo
Juliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
NEW content from Juliana : You are not switching analytics tools. You are switching the way you work.
#GTMTips: SGTM Fetches GA4 Configurations Automatically by Simo Ahava
#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo Ahava
Mentioned in the episode
Free AI Agents Course from HuggingFace
Replit AI
Connect with Nicola Strand
Linkedin: https://www.linkedin.com/in/nicolastrand/
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
1h 7min
February 02, 2025Stop The Pigeon
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
Latest content from Juliana & Simo
#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo Ahava
Send App Data To Server-side Google Tag Manager by Simo Ahava
How to Nail Client Discovery using 10 Behavior Science Principles by Juliana Jackson
How to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
25min
November 25, 2024Critical thinking, stats and deviations
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
PS: Huge BlackFriday discounts on courses are available until November 30th.
Latest content from Juliana & Simo
Cookie Access With Shopify Checkout And SGTM by Simo Ahava
Cookie Status Project by Simo Ahava
Five AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana Jackson
How to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson
Also mentioned in the Episode
CRAP Talks by Bhav Patel
Causl A/B Testing Calculator
People in Analytics Starter Pack on Bluesky by Mehdi Oudjida - https://go.bsky.app/Huxv35J
Connect with Bhav Patel
Bluesky
Linkedin
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
1h 4min
November 04, 2024Sleeping with Servers
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
A new course is out now! Chrome DevTools for Digital Marketers
Latest content from Juliana & Simo
Article: Cookie Access With Shopify Checkout And SGTM by Simo Ahava
Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson
Also mentioned in the Episode
Stape's blog: https://stape.io/blog
Stape website: https://stape.io
Measure Slack: https://www.measure.chat/
Connect with Denis Golubovskyi
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
1h
October 05, 2024Scrolls, Clicks, and Data Tricks
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
A new course is out now! Chrome DevTools for Digital Marketers
Latest content from Juliana & Simo
Article: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo Ahava
Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson
Also mentioned in the Episode
Kick Point Playbook content consumption tracking recipe from Dana
Kick Point Playbook Newsletter - The Huddle
Dana's LinkedIn Learning Courses
Google Developers Academy
Connect with Dana DiTomaso
Dana's Linkedin
Kick Point Playbook website
This podcast is brought to you by Juliana Jackson and Simo Ahava.
...more
59min

FAQs about Standard Deviation Podcast:

How many episodes does Standard Deviation Podcast have?

The podcast currently has 45 episodes available.

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