In a marketplace where everyone’s shouting, most brands stand around and look, sound and even act the same. Jordan joins James to dig into why brand is no longer a “nice-to-have” - it’s the difference between being remembered or ignored.

They explore what separates standout brands from forgettable ones, the costly mistakes companies make when they get it wrong, and how to build a brand that cuts through from day one - whether you’re B2B, B2C, or somewhere in between.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025