In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews AI and content generation expert Mitch Eisen. They discuss the importance of AI tools for businesses, the need for companies to evaluate their objectives before adopting AI, and the benefits and risks of using generative AI in content creation. Mitch emphasizes the potential of AI in refining ideas, generating new perspectives, and improving content quality. They also touch on the potential impact of AI on the workforce, the issue of bias in AI, and the role of social media and email in marketing strategies.

Areas we discussed:

• Importance of AI tools for businesses
• Evaluating business objectives before adopting AI tools
• AI as a foundational technology embedded in every aspect of business and society
• Comparing AI to other tools like marketing automation
• Challenges of personalizing content and predicting human intent
• Benefits and risks of using generative AI in content creation
• Maintaining control over content and aligning with brand voice
• Potential impact of AI on the workforce and the need for continuous learning
• Issue of bias in AI and the importance of human oversight
• Balancing AI-generated content with human creativity and expertise
• Standing out in a crowded market and capturing attention
• Tailoring content to resonate with different target audiences
• Role of social media and email in marketing strategies
• Importance of creating awareness and recognition through social media
• Creating valuable and impactful content
• Experimenting and thinking outside the box in the digital landscape

Start reviewing different AI tools now! Companies that sit on the sidelines and do not vet the best tools for their businesses will be left behind!

If you would like to continue the conversation, please feel free to contact Donna Peterson at [email protected]

Guest Bio:

Mitch Eisen, Owner of Contentware
Mitch is one of two founding partners of Real Magnet, which they started in 2000 as an email service provider. Their platform has grown and evolved over the years. With email as their backbone, Real Magnet now includes everything from social publishing to marketing automation to event registration. Without a doubt their greatest asset is their talented, nimble, and uber-creative team.

Mitch is an entrepreneur who loves the challenges and nuances of bringing a great idea to fruition. On any given day you can find him in product development meetings, marketing strategy sessions, on the phone giving demos, or wandering the hallways pondering the next big thing.

On a daily basis, he is in charge of managing Real Magnet’s products from concept, to testing, to implementation. He loves the collaborative/creative process and finding efficient solutions to complex problems.

Mitch is also a frequent speaker on marketing automation, email marketing, deliverability strategies, the future of digital marketing, and other related topics.

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

Subscribe to get notifications on new episodes when they become available.

Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832

Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5

https://www.worldinnovators.com/b2bmarketingexcellence

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!