Matt Kelly is the founder of Space Goods, a successful e-commerce brand. He has been involved in e-commerce for seven years and has created several successful brands, such as Midnight City and Neon Beach. In this podcast conversation, Matt discusses the launch of his latest products including Rainbow Dust, the product is a mushroom-based supplement designed to help with focus, energy, and calmness.

Matt talks about how he had to pivot away from its original angle of being a psychedelic microdose imitation due to Instagram banning their account multiple times.

He also notes that many brands look and sound the same so he had to do something different in order to stand out; this includes designing an 80s synth-wave poster five years ago that was used in one of his brand movies as well as intentionally making it look naughty and illegal with pink and sparkly colors.

Lastly, he mentions that there is still education needed about what is in the product and what people can expect from it as many people are unfamiliar with mushroom-based supplements. This podcast conversation discussed strategies for improving e-commerce brand success. The speakers discussed the importance of looking at competitor reviews to see what customers like and dislike about their products, as well as launching a new product, subscription numbers, and customer retention.