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Standing Up For the Industry We Love | Brandi Buzzard
In this episode, Lauren interviews Brandi Buzzard, a passionate advocate for agriculture and a first-generation rancher. Brandy shares her journey into agriculture, her experiences with advocacy, and the importance of leading with empathy in conversations about food and farming. They discuss the challenges of responding to negativity in the industry, the impact of fear-based marketing, and the necessity of adapting to change in agriculture. Brandy emphasizes the importance of education and understanding in advocating for the agricultural community and offers valuable advice for the next generation of agricultural leaders.
Brandi's Links:
Website - Instagram - Facebook - Acres TV - Watch on Youtube
✍️CLICK HERE TO RATE & REVIEW THE PODCAST ON APPLE PODCASTS!✍️ (Click the link, scroll down to where it says “Ratings & Reviews” and click the small link that says “Write a Review”)
✍️CLICK HERE TO RATE & REVIEW THE PODCAST ON SPOTIFY!✍️ (Click the link, select the three dots next to the following button, and click the star that says “Rate show”)
Takeaways
Brandi Buzzard is a first-generation rancher and advocate for agriculture.
Advocacy for agriculture began for Brandy during her time in grad school.
Leading with empathy is crucial in advocacy conversations.
Responding to negativity requires understanding the source and intent.
Fear-based marketing is prevalent in the food industry.
Change is inevitable in agriculture, and it can be challenging.
The next generation of agriculture leaders should be curious and ask questions.
It's important to educate consumers about food safety and production.
Brandy emphasizes the importance of community and relationships in advocacy.
Advocacy should focus on building understanding rather than creating division.
Chapters
00:00 Introduction to Brandy Buzzard and Her Journey
06:01 Advocacy for Agriculture: The Beginning
11:59 Leading with Empathy in Advocacy
18:00 Responding to Negativity in Agriculture
24:00 Fear-Based Marketing in Agriculture
29:59 Navigating Change in Agriculture
36:00 Advice for the Next Generation of Agriculture
agriculture, advocacy, empathy, negativity, fear-based marketing, change, next generation, ranching, food safety, community
View all episodes
By Lauren Moylan
5
77 ratings
In this episode, Lauren interviews Brandi Buzzard, a passionate advocate for agriculture and a first-generation rancher. Brandy shares her journey into agriculture, her experiences with advocacy, and the importance of leading with empathy in conversations about food and farming. They discuss the challenges of responding to negativity in the industry, the impact of fear-based marketing, and the necessity of adapting to change in agriculture. Brandy emphasizes the importance of education and understanding in advocating for the agricultural community and offers valuable advice for the next generation of agricultural leaders.
Brandi's Links:
Website - Instagram - Facebook - Acres TV - Watch on Youtube
✍️CLICK HERE TO RATE & REVIEW THE PODCAST ON APPLE PODCASTS!✍️ (Click the link, scroll down to where it says “Ratings & Reviews” and click the small link that says “Write a Review”)
✍️CLICK HERE TO RATE & REVIEW THE PODCAST ON SPOTIFY!✍️ (Click the link, select the three dots next to the following button, and click the star that says “Rate show”)
Takeaways
Brandi Buzzard is a first-generation rancher and advocate for agriculture.
Advocacy for agriculture began for Brandy during her time in grad school.
Leading with empathy is crucial in advocacy conversations.
Responding to negativity requires understanding the source and intent.
Fear-based marketing is prevalent in the food industry.
Change is inevitable in agriculture, and it can be challenging.
The next generation of agriculture leaders should be curious and ask questions.
It's important to educate consumers about food safety and production.
Brandy emphasizes the importance of community and relationships in advocacy.
Advocacy should focus on building understanding rather than creating division.
Chapters
00:00 Introduction to Brandy Buzzard and Her Journey
06:01 Advocacy for Agriculture: The Beginning
11:59 Leading with Empathy in Advocacy
18:00 Responding to Negativity in Agriculture
24:00 Fear-Based Marketing in Agriculture
29:59 Navigating Change in Agriculture
36:00 Advice for the Next Generation of Agriculture
agriculture, advocacy, empathy, negativity, fear-based marketing, change, next generation, ranching, food safety, community
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