STANDS: Against the Run

A football shirt can carry more than a club crest. It can tell a story about a city, a community and the people who choose to wear it. That is the territory Jeff Staple enters with his first collaboration with FC St. Pauli.

With our host Amadeus Thüner, Jeff considers what makes a football and fashion collaboration feel connected to its community. How do you create something new while respecting a club’s history? And how much of a product’s meaning can its creator shape before the people wearing it take over? A conversation about streetwear, football culture and the stories people choose to carry.

For more than 25 years, Niko has documented and shaped German Hip-Hop culture through storytelling that bridges music, sport, and cultural identity. A lifelong supporter of football and US sports, he knows what connects fans across boundaries: community, creativity, and conversation.

Today, in his role at Serviceplan Culture, Niko builds connections between brands and subcultures, helping translate authentic stories into meaningful impact. As one of the moderators of STANDS in 2025, he stands at the heart of the dialogue between streetwear, football, and culture.

As both strategist and cultural connector, Alexander helped transform the idea of football merchandising into something far beyond commerce — into a language of identity and resistance. With STANDS, he co-created a platform that brings together streetwear, subculture, and football to celebrate creativity, community, and conviction.

In this conversation, Amadeus and Alexander talk about how the STANDS concept was born, the role of culture in shaping modern football identity, and why collaboration and contradiction are vital to keeping the movement alive.

Rachel Rinast’s journey spans over 170 club appearances for 1. FC Köln, 48 caps for the Swiss national team, and appearances at both the European Championship and the World Cup. Since 2024, she has been playing for FC St. Pauli, bringing experience and presence to the Millerntor. Beyond the pitch, she is the first woman to commentate Premier League matches for Sky Germany, and today works as a football expert at SRF.

More than just a player, Rachel represents stance, friction, and change — carving out space in a structure that is often closed. Together with Amadeus, she talks about football as a political, social, and aesthetic language — and why authentic voices matter in the game’s future.

🎧 Listen now — everywhere you get your podcasts.

With a background in journalism and brand marketing, Nico Willson has built products and narratives that reflect identity, creativity, and connection, using football as a lens for cultural storytelling far beyond 90 minutes.

Together, Amadeus and Nico explore how football continues to inspire new forms of design and community, why storytelling matters as much as product, and what it means to create cultural impact from the ground up. Listen now — everywhere you get your podcasts.

Ed founded Acid FC with the vision of creating something beyond kits, beyond fashion — a new kind of football language. Rooted in design and subculture, his work blurs the line between sport, story, and ceremony. At the heart of Acid FC lies a code: A.C.I.D.F.C. — Anarchy. Community. Imagination. Distortion. Freedom. Ceremony.

Tune in for a conversation about creativity, resistance, and the power of cultural reinvention — now streaming everywhere you get your podcasts.

In this premiere episode of STANDS: Against the Run, host Amadeus Thüner sits down with Till Jagla — a cultural strategist and creative leader with over 20 years of experience in the global sneaker, streetwear, and fashion industry.

From senior roles at adidas and New Balance to founding Flowers for Society, Till has been shaping product strategies, brand narratives, and cultural moments that resonate far beyond the shelves. Today, he advises brands, entrepreneurs, and organizations on turning vision into meaningful, lasting impact.

Together, Amadeus and Till explore how cultural relevance is built, why storytelling matters as much as product design, and what it takes to stay ahead without losing authenticity. Plus, Till shares a personal object from his journey — and the story it carries.

This episode of Against the Run is in German. More about STANDS on Instagram, follow the community via @stands.hamburg