Stanford eCorner

Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.

Serial entrepreneur Mitch Kapor speaks about the fundamental principles of building successful companies by drawing on his experience as creator of Lotus 1-2-3, Chairman of Second Life, Founder of Foxmarks and a wealth of technical and social entrepreneurship knowledge. Kapor emphasizes the elements of company building that technology has changed, such as faster feedback cycles and lower barriers to entry, as well as the elements that remain the same, such as how to establish culture and trust. Kapor illuminates his observations with contemporary and historical examples that create a context-rich primer on building vibrant companies.

Retired serial entrepreneur Steve Blank interviews MissionPoint Capital co-founder Jesse Fink. The two discuss the manifold investment opportunities in alternative energies and environmental conservation.

Lands' End CEO Federica Marchionni shares lessons from her career as a leader at some of the most recognizable luxury-lifestyle brands in retail, including Dolce&Gabbana and Ferrari. She emphasizes the importance of excellence over perfection and adopting a "360 degree" mindset that will allow you to embrace change, be adaptable and identify opportunities for personal growth.

Three Silicon Valley dealmakers - Tony Perkins, CEO of AlwaysOn; Tim Draper, Founder and Managing Director of Draper, Fisher Jurvetson; and Michael Moe, Founding Partner of ThinkEquity - discuss the evolutions in online media, the power of partnerships, and other next-generation opportunities for the global marketplace.

Jeff Housenbold, entrepreneur and CEO of Shutterfly, captures a candid snapshot of what it means to be an entrepreneur. He focuses on his multi-decade shift from finance to photos, and spotlights how Shutterfly shapes memories, rather than moves product.

What's it like to work inside Deloitte? Managing Partner Teresa Briggs offers insight into the organization and its community outreach programs, and focuses on strategies employed to create intimacy and accountability on a smaller scale.

Tom Siebel, founder of Siebel Systems and current CEO of First Virtual Group, recaps a history of the information technology boom, and pronounces it a nearly stagnant sector. He focuses on the burgeoning interests in energy, healthcare, food and water, and other market possibilities to meet the needs of an expanding, aging, and more affluent global population.

Numenta's Jeff Hawkins, a frequent company founder, inventor, and product designer for Palm and Handspring, highlights lessons learned during his tenure in technology. He also confesses that these accomplishments were mere way stations in his 30-year passionate pursuit of neuroscience.

Jensen Huang, co-founder and CEO of NVidia, discusses the importance of having a big vision when starting a new venture. He says that you should not be daunted when others, including early customers, don't share your vision because they don't share your world view. Huang's vision for NVidia involves building a culture of innovation, with the conviction that if you aren't reinventing yourself then you are slowly dying. This culture cultivates risk-taking and, therefore, fosters a tolerance for failure.