Stanford eCorner

Twenty percent of the world's population do not have access to clean drinking water, says Miox CEO Carlos Perea. What's an entrepreneur to do? Ideally, find a way to clean and reuse the global water supply that's, "twice as good at half the cost" of conventional chlorine decontamination. In this lecture, Perea demonstrates his company's abilities and explains the benefits and challenges of being an entrepreneur in clean technology.

It's not just your strengths as a leader, it's your passion, says William Hagstrom, CEO of Crescendo Bioscence, in South San Francisco, CA. He strongly advises future entrepreneurs to think of your business as a worthy crusade. Giving example with his own career, he urges those starting a company to architect their venture deeply, form a culture of excellence, and think about risk early. The culmination of his experience has redefined the role of CEO for him as way to empower others.

After nearly two decades in the trenches of Pets.com, Apple Computer, and the You Don't Know Jack game series at Berkeley Systems, Tom Conrad (Pandora CTO) shares his acquired wisdom on succeeding in the consumer internet space. He discusses agility, crisp decision making, and focus, and peppers his lessons with numerous entertaining anecdotes of dot-com days and corporate progress.

Stanford Engineering lecturer and FLOODGATE partner Ann Miura-Ko offers insight into the democratization of innovation in the Internet age, and its affect on investment cycles. Additionally, Miura-Ko speaks candidly about the need to test business models, her firm's desire to be an advocate for "thunder lizard" entrepreneurs, and the challenges of achieving true work/life balance.

Juan Andrés Fontaine, Chile's Minister of Economy, Development and Tourism, discusses his government's recent practices and programs that strive to develop Chile's entrepreneurial ecosystem. Topics touched upon include government incentive programs to attract international investment, growth and development to Chile's university research and development, and a desire to build the nation into the innovation hub of South America.

In this lecture that parallels his book Good Boss, Bad Boss, Stanford professor Bob Sutton unpacks the best habits of beloved and effective managers, and details the worst habits of those who fail to lead. The best leaders develop and nurture those who work for them. However, when bosses gain more power, they can easily grow oblivious to the needs of those they lead.

Thomas Prescott, CEO of medical device manufacturer Align Technology, discusses disruptive product innovation and leadership in the medical device industry. Prescott shares the company's story, including insights on the launch of their signature product, the Invisalign orthodontic system. He also discusses operational trends and the need for sound analysis of financing, product execution, and business development tactics.

Entrepreneurship is an emotional and economic roller coaster, says venture capitalist and serial entrepreneur Mark Suster. In this candid and informative lecture, Suster defies some of Silicon Valley's conventional wisdom. Based on his extensive experience with multiple companies, Suster shares his thoughts on the real day-to-day life of startups, smart ways to raise the right kind of funds, and offers honest advice in making your way as an entrepreneur.

Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.

In conversation with KPCB's Chi-Hua Chien, Dan Rosensweig, CEO of textbook rental company Chegg, speaks about his professional history within Yahoo!, ZDNet, and Guitar Hero, and shares insights on business in the dot-com trenches. Rosensweig offers his perspective on the evolution of the online media and advertising industries. Additionally, Rosensweig encourages entrepreneurs-to-be to "bet on the inevitable" as they explore their passions and the growing future of online services.