Stanley cups have become a viral sensation on American TikTok, fueling the company's revenue growth from $73 million in 2019 to $750 million in 2023. Join us in today’s episode as we delve into the phenomenon and explore what makes these water bottles such a big deal.

In other news, a new interactive TV channel could help save broadcast TV. 

The Signal Daily is produced in association with IVM.The episode was researched and written by Anup SemwalEdited by Dinesh NarayananProduced by ManaswiniMastered and mixed by Manas and Nirvaan 

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