About a year ago, Sourya got a blood test.
It showed low vitamin D.
He took supplements, felt better, but soon started getting tested every couple months. Just for the sake of it.
Many more people are getting tested now, even when their doctors didn't ask them to.
India's diagnostics industry is already worth over one lakh crore rupees and is growing at around 12% annually.
So what's behind this shift?
In the latest episode of The Signal Brief, I spoke to diagnostics companies, consumers, as well as psychologists to understand this.
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