In September 2019, India banned e-cigarettes with a sweeping law, the Prohibition of Electronic Cigarettes Act. On paper, the ban was complete: no manufacture, no import, no transport, no sale, no ads.
And yet, six years later, vaping hasn’t gone away. A few scrolls through Instagram, or a quick search online, and you’ll find vapes with flavours like blueberry, lemon, mint and rose.
The government says vaping is a gateway into cigarettes and harder drugs, that it will trap a new generation in addiction. At the same time, vaping is also a solid cessation device, for tobacco smokers.
So what’s really going on here? Why are vapes still so easy to find, despite the ban? And how do consumers and doctors see vaping? We explore it all in the latest episode of The Signal Brief.
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