Jonathan McElwain joins Skye and Steve to exhaustively discuss the 1977 Wonder Bread Star Wars Promotion. From the cards to the displays to the bags, we cover it all. Plus, Skye rambles some about the history of Wonder Bread.

00:54 Intro - Yes, we are going to talk about Wonder Bread Collectibles for an hour

1:58 Wonder Bread Commercial from the 1950s

04:38 Jonathan McElwain joins the show

06:55 16 Cards

11:51 Vader Card Discussion (well…Skye monologue, really)

14:49 The Descriptions on the Back of the 16 Cards.

19:20 John Van Hammersveld superstar designer

21:11 Toyota Celica and Wonder Bread

24:40 Braun’s Town Talk Bread Promotion

27:25 Shelf Danglers aka. Wobblers and the Pyramid Imagery

32:00 Unintentional Wonder Bread Market Watch

37:44 So Many Bread Bags

39:29 Bag Variations as Symbols of America

48:09 Why you should join the Food Collectibes Facebook Group

51:03 The “fresh guys” commercial