Dub Hay, Senior Vice President of Coffee Procurement at Starbucks discusses the international coffee market and Starbucks. Topics covered include Starbucks' strategic positioning and its approach to product development as well as its efforts to promote growing coffee in an environmentally sustainable manner.

The event is introduced by Weissman Center for International Business Director, Terrence F. Martell.

The event takes place on November 11, 2005 in the Newman Conference Center, room 750.