This e analyzes how Japan's Starbucks has achieved remarkable success despite the company's struggles elsewhere by applying the principle of "big aspirations, low perspective". It involves maintaining a bold vision and mission while staying attuned to customer needs and the realities of store operations.

The discussion highlight specific Japanese strategies like unique product development, adapting stores to local areas, and leveraging digital technologies to enhance customer experience.

They concludes that this balanced approach of pursuing high ideals through practical actions leads to increased employee and customer satisfaction, ultimately strengthening the Starbucks brand and building trust.