Stark Raving Social with Sherrilynne Starkie

In this episode of Stark Raving Social, host Sherrilynne Starkie looks at how a simple Threads post about an $18 apple pie unexpectedly erupted into a heated debate, what this reveals about today’s culture, and why brands should pay attention.

🔥 People are hypersenstive to perceived tone.

🚀 Neutrality is a myth

💡 Trust is fragile 

Resources & Links 

What my Apple Pie Social Media Backlash Says About Today's Cultural Mood

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In this episode of Stark Raving Social, host Sherrilynne Starkie looks at the latest royal family scandal from the perspective of the marketing and communications profession and what every marketer, communicator, and brand leader can learn from one of the world’s most famous “family businesses”: the House of Windsor.

🔥 Plan for a crisis before you are in one

🚀 Clarity is your superpower. 

💡 Trust is renewable, but only if you protect it. 

Resources & Links 

A PR Disaster Dressed Up as a Win: The Royal Family in Crisis

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In this episode of Stark Raving Social, host Sherrilynne Starkie explains why every business and organization needs to have a solid social media policy in place.  or public relations, crucial for success in today's digital media marketing mix. 

🔥 How a social media policy protects people, brands and organizational reputation. 

🚀 What strong social media policies should include. 

💡 How a social media policy fosters a culture of respect. 

Resources & Links 

Why Every Organization Needs a Social Media Policy 

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In this episode of Stark Raving Social, host Sherrilynne Starkie explains why earned media coverage, or public relations, crucial for success in today's digital media marketing mix. 

🔥 How earned media supports all marketing activities and tactics

🚀 Why gaining 3rd party coverage for your brand stories adds incredible power 

💡 Why reach and impressions will never trump relationships

Resources & Links 

Why Earned Media Still Matters in 2025

Added Bonus:  Surveys Demonstrationg the power of Earned Media. 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
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In this episode of Stark Raving Social, host Sherrilynne Starkie explains taking how break from content creation can recharge your creativity and why short pauses don't hurt long-time success. 

🔥 How to restart content marketing with confidence

🚀 Why consistency matters for digital creators 

💡 Where fresh ideas can begin

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

On Taking a Break from Content Creation

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In this episode of Stark Raving Social, host Sherrilynne Starkie explains how to combine organic and paid social media strategies to make the biggest impact. 

🔥 Boosting for visibility

🚀 Authentic storytelling matters

💡 Gathering new insights

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Organic vs. Paid Reach in 2025: Stop Wasting Time, Start Making Impact

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In this episode of Stark Raving Social, host Sherrilynne Starkie shares ten real-world secrets that top social media pros swear by. Learn how the timeless strategies she uses again and again across platforms, industries and audiences. 

🔥 Know your audience 

🚀 Measure what matters

💡 Know The Power of Paid

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

10 Secrets Every Social Media Expert Swears By 

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In this episode of Stark Raving Social, host Sherrilynne Starkie explains how, with careful planning she got an much needed vacation. Learn how she kept client content on track, stayed responsive (in under an hour a day), and actually relaxed and had a fun time. 

🔥 How to Manage Social Media in 10 minutes a day

🚀 The Importance of Managing Client Expectations

💡 Know What You Can Delegate.

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Vacation Planning for Freelancers

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In this episode of Stark Raving Social, host Sherrilynne Starkie explains how, in minutes, she created an engaging podcast episode about how to go viral on Threads. If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 How Google NotebookLM works

🚀 The potential of AI in creating quality content

💡 Repurposing blog posts for audio in seconds

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

How I Used AI to Create a Podcast on Going Viral on Threads--In Minutes 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
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In this episode of Stark Raving Social, host Sherrilynne Starkie discusses the need to reply to comments if you're going to get the full marketing and communications value of social media platforms.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Why Replying to Comments Helps Your Brand Grow

🚀 The Risks of Not Replying

💡 Smart Ways to Manage Comment Replies at Scale 

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Should You Reply to Social Media Comments?

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
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