Start a Profitable Myofunctional Therapy Business - Dental Hygienist, Dental Hygiene, RDH, OMT

How many more years are you going to wait for the perfect time to leave hygiene?

Hi friend,

Every year around this time, my community comes out of the woodwork. I'm winding down for my slow season, resting more and getting ready for the holidays, and the hygienists in my world are gearing up to finally figure it out next year, as if there's a perfect recipe for starting a business waiting for them in January. There isn't. And the women waiting for the perfect time to get into myo are waiting on something that doesn't exist, because there ain't no time genie coming to hand you extra hours in the day.

So today, from the front seat of my car on an Alabama country road, I'm walking you through what one more year in hygiene costs you. It costs your body, eight patients a day on the same wrists, and it costs you a year of runway you could have spent getting your myo business started. It costs you your head start, because when I started almost a decade ago myofunctional therapy was fringe, and now you can't walk into an airway conference, an ortho conference, or an RDH event without tongue ties and airway on the agenda. And it costs you a year of learning how to use AI to collapse and compress the time it takes to run a business, which is moving so fast that waiting a year puts you a year behind.

I also talk about the part you control. I got out of hygiene fast because I was desperate, and a lot of my students build it as a side hustle or cut back to part-time hygiene first. Gas and brake, you decide the pace. Just know that deciding to wait is still a decision, and it still costs you.

If you're a burned-out dental hygienist who knows you can't do this forever and keeps telling yourself next year, this episode is for you.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

What if the guaranteed paycheck is the thing costing you the most?

Hi friend,

Eight years ago I set down my 204-SD for the last time, and I still can't quite believe it. Every week, in my DMs and on Get Unstuck Calls, a hygienist tells me some version of the same thing. She wants her life back and the hygiene days gone, but walking away from a guaranteed paycheck terrifies her, even while that paycheck is wearing out her body, her patience, and the mom and wife she wants to be.

So in this episode I'm walking you through the whole arc, the real version and not the highlight reel. The day my boss got a cost-of-living raise and it turned into my new production goal, and the bonus plan that went from fun travel money to nearly impossible. The MBA that didn't hand me a way out, and the Pivot exercises that finally showed me my strength was never scaling teeth or probing gums, it was helping people.

Then I get into what changed after I hung up my scrubs in August 2018, what my days, my body, and my head look like now, why running my practice online gave me the freedom I was chasing, and the two non-negotiables my whole life is built around today. I will never clean teeth again, and I will never be an employee again.

If you're a burned-out hygienist wondering whether the leap holds up, this episode is for you.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

You finished your training, so why does it feel like nobody told you what happens next?

Hi friend,

Every week I get the same emails and the same questions. Somebody finishes her clinical training, and the excitement turns into panic, because she has the skills and zero idea where to start building the business around them. That's the trained but stuck pattern, and I know it from the inside, because I lived it when I finished my own 12-week training.

So today I'm handing you the five things to focus on in your first 60 days, and the order to do them in, because the order is the part that works. First come your business foundations, which is your setup season. That means running a business diagnostic, checking that your business name is available with the U.S. Patent and Trademark Office and your Secretary of State before you fall in love with it, buying your domain, choosing your legal structure, and getting business insurance in place. Second, you nail your who, because your marketing has no direction until you know exactly who it's for. Third, you build your irresistible offer, and it comes after your who, not before, because you can't put a price on something until you know who's going to buy it.

Fourth, you set up your client pathway systems, the software that carries a client from scheduling all the way to graduating from therapy, and then you run a pretend client through it yourself so you know every step as the CEO and as the client. Fifth, you maximize your visibility the right way, and notice I didn't say go post on social media. Visibility in your first 60 days means a website built for SEO and GEO, the right words in the right place saying the right thing to the right person, a privacy policy, which is part of running a legal business and required if you use Google Analytics, and your Google Business Profile.

If you're trained, you don't have the business yet, and you're tired of guessing what comes next, this episode is for you.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

What exactly is an AI employee, and what would one actually do for your business?

Hi friend,

People in my Facebook community, in the podcast comments, and on my coaching calls keep asking me the same three things. What is an AI employee. Where do you get one. And what does it do for you all day. So today I am answering all three in plain language, with none of the tech talk, because you do not need a computer science degree to understand this and you should not have to sit through one to get an answer.

An AI employee is not a chatbot you type a question into. It starts with a process you already run, turned into a standard operating procedure, then trained and corrected until it hands you back finished work and asks you for input when it needs it. Which means the first thing I have to say is the part nobody wants to hear. You cannot train or automate chaos. The process has to exist before the employee can.

Then I walk you through the five I run every single week. My blog writer, which knows my voice, my founder story, my brand, and the words I refuse to use. My Sunday planner, which reads my task list, builds my week, catches conflicts on my calendar, and pulls my numbers before I ever open a content doc. My content atomizer, which takes a transcript and finds the moments worth using, so I never sit down to a blank page. My email writer, which keeps a parking lot of the ideas I brain dump from the pool or the hiking trail. And my meal planner, which has nothing to do with business and everything to do with the life I am building around it.

Here is why I am on fire about teaching this inside The Profitable Myofunctional Therapist™. There is a season in your business where you cannot afford to hire, and in a niche this small, hiring is hard even when the money is there. I spent more time correcting other people's work than doing it myself, and then I told myself doing it myself was saving me time. It was not. It was quietly costing me the hours I needed to work on the business instead of in it.

If you are trained, you are earning some money, and you are drowning in the organizing and the setup and the where-did-my-week-go of it all, this episode is for you.

Grab your ☕coffee and your courage — and let's dive in!

Xo,

💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

What do you picture when somebody tells you to go build your CEO systems?

Hi friend,

My inbox has been full of the same question lately, and it comes down to this, what do I mean when I say CEO systems. Most of you hear that phrase and picture something big, something you get to build once you are already busy and booked, not something you need on day one. So you wait. And the waiting is exactly what keeps you where you are.

I keep meeting trained but stuck therapists doing this backwards. They hold off on the systems that would get them there until they feel like they have earned them. You do not think of yourself as a CEO right now, even if you are CEO of one, and that is the part I want to change today.

In this episode I walk you through the three systems I tell every Profitable Myofunctional Therapist™ client to set up long before they feel ready. Metrics first, because you cannot build a business on a hunch and you cannot tell what is working until three to six months of boring, unsexy data is sitting in front of you. Then software, one system that carries the whole client pathway, scheduling, the offer, the signed consent, invoicing, bookkeeping, and the follow up after therapy ends. And then a plan for your money, where every dollar that comes into the business gets a job before it ever touches your pocket.

None of it is glamorous. All of it is the difference between a business that runs and a business that runs you.

If you are trained, stuck, and the business side still feels like fog, this one is for you.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

Is an online myofunctional therapist course enough to start seeing clients?

Hi friend,

There are more courses teaching myofunctional therapy right now than there have ever been, and I am talking to women every single week who are sitting in one of two spots. Either you are looking at a training program and wondering whether it will get you where you want to go, or you already took one, it did not deliver, and now you are wondering if the fix is another one.

So let me answer it straight. Yes, an online course can be enough to start seeing clients. The catch is that a lot of them are not, and the reason has almost nothing to do with the fact that they are online.

In this episode I walk you through the checklist I would run if I were the one handing over the money. Vet the teacher before you vet the course, because I have met people being taught myofunctional therapy by someone who had never practiced it, and I have never gotten over that. Look hard at what you are being taught, because a grab bag of exercises is not the same thing as a tested, repeatable template you can put to work. Ask whether you get to watch real client sessions instead of theory. Ask whether the course teaches the whole client pathway, from the first conversation all the way through to getting paid. And then get a prototype client as fast as you possibly can, because your first real client is where you find out what is broken and what needs fixing.

If you are still in the op, still deciding, and you do not want to spend another year collecting training you never put to work, this episode is for you.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

What if the reason your client list is still empty has nothing to do with your training?

Hi friend,

Most of the women reaching out to me right now sound exactly the same. They're trained. Some of them have taken two courses, some three, and a lot of them are circling a fourth one because this time they're going to pick the right one, the one taught by somebody who knows their craft cold. I understand the logic. It feels responsible. But those courses teach myofunctional therapy, they don't teach business, and stacking clinical skill on top of clinical skill is exactly why the client list stays empty while you keep getting smarter and smarter about airway and tongue ties.

Your training gets you into the room. It doesn't get you clients.

In this episode I walk you through the five things that have to be true before clients start showing up, and the order they have to happen in, because the order isn't optional. We start with clinical confidence, which is a hill I will die on, and then we move through the specific who with the specific problem, pricing your offer instead of inheriting somebody else's money story, setting up your client pathway now for the practice you want to be running in ten years, and finally visibility, because your business can't grow if nobody knows you're out there.

There is no mayor of myotown, my friend. Nobody else gets to tell you what you're allowed to charge or who you're allowed to serve.

This one is for the trained myofunctional therapist who has done the work, has the skill, and still can't figure out where the heck clients even come from.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

What if the real question was never whether the program is worth $4,997, but whether you believe you are?

Hi friend,

This is the decision episode, and I recorded it for the woman who has been circling The Profitable Myofunctional Therapist™ for weeks now, reading the page, closing the tab, opening it again. If you are listening in real time, you have two days before the cart closes.

Here is what I have watched happen over and over. You tell yourself you are weighing whether the program is worth the money, and that is not the conversation actually happening in your head. The conversation is about whether you are worth the money. Those are two completely different questions and only one of them is keeping you stuck.

So I walk you through it. Why free only ever gets you to the door and never through it, and why I know that better than anyone after years of collecting other people's free resources and ending up with half a recipe. Why CEO skills are not part of your native operating system as a clinician, and why that is normal rather than a personal failing. The hardest question in the episode, which is whether you are someone who starts things and does not finish them, because that belief chips away at your self-worth every single time you do it. How to run the myo math so the investment stops being an abstract number. And the money story you inherited before you were seven years old, which for me came from wealthy grandparents and a wealthy father who taught me that any spending was bad.

Then I take you inside the program itself, all twelve weeks, in order, so you know exactly what you are saying yes to. The business diagnostic, your business foundations department, your AI business brain, offers, marketing, visibility, searchable content, your weekly visibility system, sales, client fulfillment and operations, metrics and CEO review, and integration with your 90-day growth plan.

This episode is for the myofunctional therapist who has the training, wants the business, and keeps stopping right at the edge of the decision.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

Are you undercharging for your myofunctional therapy services without even realizing it?

Hi friend,

If you've ever priced your services by comparing them to an hourly hygiene wage, this episode is for you. Most of us grossly underestimate what it actually costs to run a business, and we undervalue what we bring to the table. Nobody sits dentists or chiropractors down and tells them what they can and cannot charge, and nobody is doing that to you either.

In this episode, I walk you through the real reasons you might be undercharging: not accounting for self-employment tax, business overhead, and your own benefits and retirement, not knowing your true "nut" (what you actually need to bring home), and carrying a belief that keeps you from setting prices that reflect your value. I also share why your customer will always mirror what you believe about your own prices, and how to build the kind of practice you actually want instead of the one you think you're allowed to have.

This one's for the myofunctional therapist who is tired of doing the math backward, starting from what she thinks people will pay instead of forward from what her business actually needs.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

What if the thing standing between you and a full schedule was never another course?

Hi friend,

I had a call recently with a therapist who has taken three separate trainings. Not an hour-long CE class, real training, the same course I took, twice, plus another weekend intensive on top of it. She is smart. She is trained. She still does not have a business that pays her.

That one broke my heart more than it frustrated me, because it told me exactly where the disconnect sits. Clinical knowledge and CEO skills are two completely different animals, and nobody hands you the second one when you finish the first.

So in this episode I walk you through the five checkpoints I use, in order, before I would ever tell you to go buy more training. Clinical confidence comes first, because if the course you took did not leave you with a complete exercise library and a real plan for your clients, that is a genuine gap and you should fill it. Then business foundations, the name, the structure, the legal pages your website needs before Google will even index you. Then your who, the micro niche that keeps your message from sailing right over everybody's head. Then your what, the unique myofunctional experience you are actually selling, because I will not let you become a commodity that people call around and price shop. And then marketing, which is not an Instagram post. Instagram is distribution.

Most therapists run these in the wrong order, or skip straight to the marketing and then wonder why nothing lands.

If you are trained and stuck, this episode is for you.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/