Start, Grow, or Pivot: Business Planning & Strategies For Women Entrepreneurs

Pricing in service-based businesses (think salons, spas, and the like) is wild. Unlike a brick-and-mortar shop or online store, there’s no MSRP to lean on when you’re setting your rates. There are no rules to follow, no guidelines that are guaranteed to work, nothing.

This lack of direction leads service-based entrepreneurs to rely on competitors to set their prices. But who do you think those competitors relied upon to help decide their prices? You guessed it: their competitors!

Over time, a pricing setpoint (or range of setpoints) emerges. And while I’m not suggesting you raise your rates to the point that they’re WAY outside the bounds of reality, I do encourage you to ask yourself three questions:

#1 – What story does my price tell?

#2 – What value(s) does my price express?

#3 – What filter does my price provide?

Let’s dive into each of these and see whether the rates you charge tell the right story, express the value you want them to, and filter for your best clients.

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If you've ever noticed negative thoughts about your body affect the way you show up in your business, you aren't alone!

Listen in as I chat with fellow coach Alisha Carlson about body image, marketing, dieting, mindset, self-compassion and SO. MUCH. MORE.

Alisha is a Non-Diet Lifestyle Coach and founder of The Strong[HER] Way. She works with women using her non diet approach to food, fitness, and life transformation to help her clients create a healthy and balanced lifestyle without dieting, deprivation, or restriction. She teaches women how to radically love themselves, their bodies, and their lives.

Web: https://alishacarlson.com/

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Podcast: https://thestrongherway.buzzsprout.com

P.S. Are you part of the Start|Grow|Pivot community on Facebook? Join us at www.facebook.com/groups/startgrowpivot!

Full show notes: https://bit.ly/3wt8O5N

See you there!

Binary thinking makes us miserable because it only deals in extremes. For example, if you tend to view things in a black-and-white way, you might think you’re either a success or a failure, depending on how you define those. Chances are, you’ll only need to make one mistake to label yourself a failure.

If you’re trying to eat healthier but you slip up and eat a cupcake, you’ll think you’ve failed. If you’re in a job interview and everything went well except for one question, you’ll consider that flub as evidence that the whole meeting was a waste.

When you’re stuck in all-or-nothing thought patterns, you’re either at 100% or 0% – there is no in-between. It’s time to break the pattern.

SHOW NOTES + MORE: 

https://bit.ly/3sFlAMd 

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There are just some moments that stick with you. Events that etch themselves into your brain and mark a shift in the way you view yourself, other people, or even the world. Their effects can be felt months, years, or even decades later, influencing your thoughts, feelings, and habits.

This is the story of one such moment in my life. I'm sharing it with you because this experience is one that many of us have had. The details may differ, but I have a hunch you'll be able to relate.

SHOW NOTES + TRANSCRIPT: 

https://womenwithkids.com/2021/03/29/limiting-beliefs/

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Until I discovered life coaching and thought work, my life was a series of choices based on misunderstood motivation. If you've ever gone after a goal for the wrong reasons—or if you're currently working toward something and you sense that your heart isn't in it—this episode is for you!

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Join me for a heartfelt and candid conversation with marriage coach and founder of Married & Manifesting, Ryan Kluttz. Ryan shares practical ways we can keep our marriages strong and avoid some of the common pitfalls that lead to relationship breakdown.

WHERE TO FIND RYAN:

Instagram: https://www.instagram.com/marriedandmanifesting

https://www.marriedandmanifesting.com

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Tune in for the 3-step process I use to optimize my (and my client's!) schedules. Stop doing the things that drag you down so you have more time for what lights you up!

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Time mapping is a critical step in the pursuit of lasting joy. Without understanding where our time goes, we run the very real risk of spending our lives chasing happiness without ever making much progress towards it.

Listen in as I explain the EXACT process I take my clients through on their time mapping journey. Grab your own free time mapping template here: https://bit.ly/3ucqgul.

THE GOODS:

"Off the Clock: Feel Less Busy While Getting More Done" by Laura Vanderkam. 

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It seems ridiculous that we wouldn't automatically know what will bring us joy, right???

Actually, it turns out that we can't rely on common sense or even our own intuition to forecast what will bring us happiness in the future.

Join me for this episode as I dive into the science behind this phenomenon and how you can avoid making this common mistake.

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