So this is the paid advertising episode. It's part three in my series on the three methods of getting more website traffic and honestly it's the one I get the most questions about because people are either scared to try it or they've tried it and it didn't go the way they expected.

I cover several paid channels including Google, Meta, display, newsletter, and podcast advertising. I also brought in two experts, one for Google Ads and one for Meta, and they both said something that I think is the most important thing to take away from this episode before you spend a single dollar.

Enjoy the episode!

00:00 Paid Ads Overview

01:14 Free Webinar Invite

01:53 Paid Traffic Basics

03:30 Google Ads Today

11:30 Meta Ads Setup

13:46 Display Retargeting

14:40 Newsletter Sponsorships

15:56 Podcast Advertising

16:52 Choosing The Right Channel

18:25 Tool And Podcast Picks

20:26 Final Wrap Up

🔗 Resource Links

Reach out to Dewan Chapman on LinkedIn.

Reach out to Allison Harpole-Coley via her website.

Your Website Affects Your Google Ads + More Insider Tips

https://help.openai.com/en/articles/20001047-ads-in-chatgpt

🗓️ What if you could update an existing blog post and get double the traffic or increase your leads? This tactic is lesser known and can be super effective for more website traffic. In this upcoming free webinar, I'm walking you through how to audit and update your existing pages so they rank higher for more website traffic, including what Google looks at when deciding whether to bump your content higher, how to spot which pages have the most potential with just a few targeted updates, and exactly what to change and in what order.This one's happening June 26th at 9:00 AM Pacific. Grab your spot here. Be there or be square!

🧰 I love me a good digital marketing tool.This week’s recommended tool is Berrycast.

If you're familiar with Loom, this is like that. A screen recording tool that allows users to capture their screen, record their webcam, and create videos effortlessly. I like the interface better than Loom.

Peek inside my toolbox.

🎧 This week’s recommended podcast episode is The Internet Got Made at a Made Bed: Shamed or Just Shown? on Home and Hosting with Loui Burke. 

I've been making my bed for years. Like I don't know how to leave the bedroom without making the bed.  It's very minimalistic. One pillow, sheets and cover. I don't do all the decorative pillows. Mostly because a few years back my dog, Phoebe would sleep on them and I didn't want hair all over my pillows. So I'd always cover up my pillows. And if you have too many well, that's just annoying to me. 

Anyway, the point of my story… the other day I saw someone making the bed and sharing his opinion and showing what he does. It said the way I was doing it looked like a teenager's room or something. And then he showed a better way. And it was simple! And in fact it looks so much nicer! 

Turns out he upset people. Or rather people got upset by his video. So he put out this podcast in response. And it's really good. It talks about the dynamics of people and social and misunderstandings. 

I'm truly trying not judge the people who got mad but come on! I know everyone has their triggers… but it was just someone making a f-ing bed! 

If you listen to the episode, let me know how you like it!  

💻 Supporting blog post here.