Not every SEO fix takes weeks to prove itself. 4 tactics you can test now and get a real answer in days, from site health to conversions.

Enjoy the episode!

Links mentioned in the episode:

• ⁠[webinar] Updating Your SEO Strategy for AI Search⁠
• ⁠Schedule a Clarity Call⁠

🧰 I love me a good digital marketing tool. This week’s recommended tool is Fathom Notetaker.

Love this tool! Having a notetaker lets me be more focused on the conversation without the fear of potentially forgetting something or not writing it down correctly. I like that it has various methods of recapping the meeting, you can ask questions about the meeting, and it even has some ready-made lists like what questions came up. It's rare I have to correct the summary, which is super convenient.

🎧 This week’s recommended podcast episode is The Neuroscience of Overthinking and How to Finally Stop on the Em on the Brain podcast. I appreciated the tactical actions to help move out of overthinking.

If you listen to the episode, let me know how you like it!

Find other recommended episodes here.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

The short answer in how to build your AI SEO roadmap is add in an updated website copy strategy and up your off page SEO game. We'll cover this by bringing it into two buckets (I love bucketing things), on page and off page tactics. And then what goes into each one of those. At the end I share where to start and a webinar with more information.

Enjoy the episode!

🔗 Webinar : Updating Your SEO Strategy for AI Search

🧰 I love me a good digital marketing tool. This week’s recommended tool is a network for people who want to build AI systems for their business call Her AI Club.

I love the founders, in particular, Kinsey Soderberg. Been following her content for years. She's a genuine human being. The club resources are uncomparable.  It's how I learned to automate out my Blog Page Power-Up Plan™. Instead of copy/pasting about a thousand times and rethinking the format every time I opened it up, I automated it up to the point of delivery. It generates the document, drafts the email, sends me an email notification with some of the back end checks I'd do before building out the plan, it's saved me about an hour's worth of work for every plan delivered. Anyway, I'm getting off track. Her AI Club is a great resource. Affordable. Definite ROI for your business.

Peek inside my toolbox.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

AI search brings new SEO metrics. I cover mentions vs citations, share of voice, where to find your numbers, and my gripe with prompt tracking.

Enjoy the episode!

Listen to part of 1 of this 3-part series.

Resource Links

• [webinar] Updating Your SEO Strategy for AI Search
• Do you really need an SEO tool to show up in Google?
• Amadora AI LLM Tracking
• Data Studio - I think I called it Looker in the podcast but it changed names, again.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

🧰 I love me a good digital marketing tool. This week’s recommended tool is Make.

Make is a behind-the-scenes wizard for automating all the little stuff that fragments your day. Like connecting all your favorite apps so they talk to each other without you lifting a finger.

Let’s say someone fills out a form on your site. With Make, you can auto-pop that data into a spreadsheet, ping your Slack, create a task in your fave task tool, and even send a personalized email… all without a single post-it-note reminder.

Aaaand... you don’t need to know how to code. Just drag, drop, and map out your automations visually. It’s super powerful and kinda fun once you get going.

Peek inside my toolbox.

🎧 This week’s recommended podcast episode is AI Tools Transforming My Business This Summer on the Website Design Made Simple show with Jenny Belanger. 

I always love to hear what other people are doing their business and this was a fun one. Take a listen and see if anything tickles your fancy.

If you listen to the book, let me know how you like it!

Find other recommended episodes here.

Whether you personally or professionally use AI or not, has zero effect on whether or not your audience is using AI. I'm going to share a couple of staggering stats with you…

• 37% of consumers begin their research with AI tools rather than traditional search engines
• AI-driven traffic converts 5× higher than organic

So we have to optimize our website not only for Google but for AI. In order for your client or customer to find your website, it needs to speak to 3 different types searchers.

Enjoy the episode!

[webinar] Updating Your SEO Strategy for AI Search

Replays sent free for registered attendees.

🧰 I love me a good digital marketing tool. This week’s recommended tool is answersocrates.com
While traditionally I used this for finding more ideas around keyword topics, I've recently been using this for LLM tracking. Where and how my clients are showing up for certain topics. It shows share of voice and competitors. And it's affordable.

🎧 This week’s recommended podcast episode is Should You Put Pricing on Your Website on the Small Business Casual podcast with Emily Aborn. 

I am forever a fan and this question as old as the internet itself. And still just as debateable. Emily asked 5 service providers their advice, including yours truly.

If you listen to the book, let me know how you like it!

Find other recommended episodes here.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

We can't control the outcome of our marketing. What we can control is the where, when, and how, and sometimes how much we spend. We try to control it anyway. If I do this, then I'll get that. This episode is me going through what's in your control when it comes to getting more website traffic, and what's not.

Enjoy the episode!

[webinar] Messaging Momentum: A Flexible Repurposing Plan. 

It's covering:

• ​How to tell which pieces of content are actually worth repurposing, and which ones aren't

• ​A short list of tactics that are productive to getting your plan done

• ​How to separate your content structure from your message, so the plan holds for a quarter while the words inside it stay flexible

• ​A simple scoring system to sort through your backlog of ideas, so you know what's worth repurposing and what's not

Be there or be square!

🧰 I love me a good digital marketing tool. This week’s recommended tool is if-so plugin for Setapp for macs

It's Multiple apps for your mac. All with only one subscription. I used it for a time for an app that provided shortcuts. So I would type say, unicorns pooping rainbows and it would replace that with a paragraph about how they don't poop rainbows. I kid of course. But the app is for real. There is a 7 day free trial if you want to see what it has and check it out.

Peek inside my toolbox.

🎧 This week’s recommended podcast episode is The Random Show — Tim and Kevin Talk Retreats, Mortality, AI Predictions, Supplements, Rock Climbing at (Almost) 50, and Not Waiting for “Someday”

This was a long one… I used the chapters to jump into and around the parts of the discussion I was interested in. I most liked to hear about Kevin's micro-insight around there is not sense of lack.

If you listen to the book, let me know how you like it!

Find other recommended episodes here.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every Wednesday.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

If you've ever felt like turning one piece of content into ten more is just too big to tackle, this one's for you. I'm sharing what's actually behind the dread and a solution that gets things moving. 4 reasons and a funeral for excuses. Hah!

Enjoy the episode!

🧰 I love me a good digital marketing tool. This week’s recommended tool is if-so plugin for WordPress.

The thing I most use it for is showing different copy on a page depending on where the visitor is coming from. For a client of mine in particular, has a contact inquiry form on multiple pages. After the form is submitted, the visitor is taken to a thank you page. That thank you page has different copy depending on the page the visitor came from. Other personalization ideas use time of day, where they are located. So many options. The idea is to show more personalized information to increase conversion rates.

Peek inside my toolbox.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

You've got content sitting around that you haven't touched since you published it. Before you decide what to do with it (or whether to do anything at all) there's a fast and simple way to figure out which ones are worth the time. I'm sharing three signals I look for before I repurpose, plus a quick test you can run in less than 30 seconds.

Enjoy the episode!

🗓️ ⁠⁠Webinar for Flexible Repurposing System⁠

🧰 I love me a good digital marketing tool. This week’s recommended tool is Canva.

I almost feel like duh, on this one and yet I'm still surprised when occasionally I mention this and some people don't know about it. I use it mostly for social graphics and podcast thumbnails. I have create animated .gifs from videos for my emails. I've used it to create bulk post creatives in the past. I was doing a set of tips for 30 days and I put them all in a spreadsheet and bulk added then into Canva to give me the 30 graphics. So much easier than copy/pasting the full 30.

🎧 This week’s recommended podcast episode is How to Let Go & Start Over (4 Shifts That Will Change Your Life) on the On Purpose with Jay Shetty podcast.

My biggest takeaway is why we hold on to things we're trying to let go of. I can't tell you what it is! Go listen to the episode!

If you listen to the book, let me know how you like it!

Find other recommended episodes here.

🗞️ ⁠Digital Marketing Takeaway⁠Digital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

I’ve got a stack of courses, checklists, and AI tools that promise to solve my content repurposing problem. I still don’t use them consistently. There are three reasons that keeps happening and maybe for you too. This episode goes into why the repurposing plan hasn’t happened yet, and what’s helping me move forward.

Enjoy the episode!

🗓️ ⁠Webinar for Flexible Repurposing System⁠

🧰 I love me a good digital marketing tool. This week’s recommended tool is Scoop.it

A content curation tool, bookmark tool, information finder… it has multiple uses. I like it as a sort of other search engine. I really like how they have made an effort to prevent crap content by allowing only paid users to curate publicly and free users content only shows up in the community. I perosnally like it to find new information vs posting to it.

🎧 This week’s recommended podcast episode is Build Solid Confidence on the Adult Chair Podcast. 

This one I loved as it wasn’t like “fake it til you make it”. It was around how trust in ourselves build confidence.

If you listen to the book, let me know how you like it!

Find other recommended episodes here.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

I used to think repurposing content meant posting the same thing across every platform and calling it a strategy. Or even, dumping one piece of content into a scheduling tool and letting it spit out ten more. In this episode I’m walking through what repurposing content means, because I don’t think it’s as simple as some makes it sound. This is part one of a four part series, so if you’re doing all the marketing and would like a flexible repurposing system instead of 100 pieces generated that you’ll never use, you’re in the right place.

Enjoy the episode!

~~~~~

Webinar: Messaging Momentum: A Flexible Repurposing System When You're the Entire Marketing Department

Replay available.

~~~~~

🧰 I love me a good digital marketing tool.

This week’s recommended tool is Quso.ai

Helpful took that generates short form videos from one longer video. You can also schedule your post straight from here to social channels. This tool has one of the simpler interfaces I’ve seen in these types of tools.

Peek inside my toolbox.

~~~~~

🎧 This week’s recommended podcast episode is When You’re Addicted to Thinking (And What to Do Instead) on The One You Feed. 

Admittedly I can’t recall what I took away from it but I liked it enough to put it in my ‘Episodes I Like’ playlist. I wish Spotify would let you put notes for things like this. And as I said that I went to look if Spotify by chance does… it doesn’t. But you can comment on episodes so maybe I just comment with my takeaway. I’m sure the host would love to hear it.

If you listen to the episode, let me know how you like it!

~~~~~

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

~~~~~

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

~~~~~

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Okay, so most of us treat a blog post like we've painted a room. Painted, done, nothing left to do. But that's not really how it works. We need to treat them like plants and water them to keep them alive. Some of your older posts might be losing their "green", and I want to walk you through why that happens and what to do about it. I'll share a real example from one of my clients, plus the two updates I'd do first. If you've got a post you wrote years ago that you swore was perfect, I challenge you to think again.

Enjoy the episode!

And, if you join me Friday, June 26 on a free webinar I'm hosting, I'll be sharing how to decide what blog posts to water and go beyond the two recommendations in the episode.

🧰 I love me a good digital marketing tool. This week’s recommended tool is Serpstat.

One of many SEO tools to help do keyword research, sleuth in on your competitors and watch your rankings. There's a free 7 day trial if you've been looking for a tool to help you do such things.

🎧 This week’s recommended podcast episode is actually an audio book… I liked it that much. I listened to it on my road trip from AZ to MN. It's called The Dark Side of the Light Chasers by Debbie Ford.  

I like learning about our shadow sides and this one is very good on that. Some of it was hard to hear. 

If you listen to the book, let me know how you like it!

Find other recommended episodes here.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.