The Get More Website Traffic Podcast

Last week's episode was about getting someone to take an action on your website. This week, we're following up to that with what to do once they take that action. Because search visibility and website traffic mean squat if they don't result in business. So let's talk about what to do with the leads that come from your website.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

📞 Schedule a Clarity Call.

🧰 I love me a good digital marketing tool. This week’s recommended tool is Claude Chrome extension.

I love it for YouTube. Shout out to Kalyca Zarich of HighMpact.com for this tip. Pull up this extension when you're watching a YouTube video and use prompts that are specific to the video!

Peek inside my toolbox.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

The first thing someone notices when they land on your website is the visual. Not like oh this is cool or pretty, but does it convey to them this is the place that's gonna give them what they want. Trustworthy. If people aren't put off by the visual, they read the words on the page. If they aren't put off by the words, if the words resonate with the visitor, then they stick around and read the blog post or service page. People will stick around your website if you give them a reason to. So let's talk about that.

Enjoy the episode!

📞 Schedule a Clarity Call

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🧰 I love me a good digital marketing tool.
This week’s recommended tool is Better Links.

Super handy for short URLs (aka vanity URLs). Instead of showing someone a super long URL, you can set it up so it's shorter and if you're a organized gal like me, put them in categories so you can track the URLs. I have categories for tools, podcasts, operations, affiliate links I share with other people.  And it will show you how many times the URL is viewed and clicked so you can understand if the link is popular.

Peek inside my toolbox.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

How do you find the words people are using in AI searches so you know how to phrase your content? Or to find new opportunities and ideas? It's simple. You check 5,000 tools, of which only 1 is free, the rest are based on an uncomprehendable pay-by-credit model, combine all the outputs into one spreadsheet and then order... {screeching halt sound} Oh no no no. Let's not do that. I'll tell you what. It is simple, but it's not simply easy. Let's go through your options in today's episode.

Enjoy the episode!

🗓️ Buyers aren't scrolling through search results anymore. They're asking ChatGPT or Perplexity one question and trusting whatever answer comes back, so if your website isn't part of that answer, you're invisible to them. Your Roadmap to Getting Found in AI Search is an in-person event for marketing directors, marketing managers, and business owners running their own marketing, who are looking for a clear, actionable roadmap. Save your spot 👉https://luma.com/v6gx2mba

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

Before you pick a platform for your paid ads, ask this question... Is your audience already looking for what you offer? Or do they not know they need it yet? That gives you direction to where you should spend your ad budget. In part 2 of this paid ads series, we're covering the where: Google, Meta, LinkedIn, TikTok, and a few options you probably haven't considered. You'll get real industry examples of what fits where.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗓️ Free webinar = ⁠How to Increase Revenue with Paid Ads⁠. It's on September 24. You’ll leave with a clear answer on whether paid ads make sense for your business right now, and what running them well would look like. Be there or be square!

🧰 I love me a good digital marketing tool. This week’s recommended tool is Google Search Console.

One of my go-to tools to find what phrases people find my (and clients') websites on. I gotta say, Google has been stepping up their Google Search Console game. It provides a dashboard insights area, you can see where your socials appear in search results and they are even showing some AI phrases if your website comes up in the AI overviews. Definitely worth checking out to inform your SEO and AI SEO strategy.

Peek inside my toolbox.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

Maybe you’ve tried an IG boosted post or a Google campaign once and it didn’t do much. Or maybe you’ve never run any paid ads because you don’t know what it should cost or where to start.

​This episode is the first in a series of 3 episodes where you’re going to get straight answers on what paid ads cost, where to run them, and what has to be done for them to pay off, so you can make the call with real information instead of relying on a vendor’s pitch.

Paid advertising is a fast track option to more revenue when you have the right messaging, goals and tracking in place.

Enjoy the episode!

🗓️ Free webinar = How to Increase Revenue with Paid Ads.It's on September 24. You’ll leave with a clear answer on whether paid ads make sense for your business right now, and what running them well would look like. Be there or be square!

🧰 I love me a good digital marketing tool.

This week's recommend tool is Luma. I used to create events with Zoom and still do but Luma has a super simple set up and interface. And notifications for the event are automatically sent. I can even send an email following with the replay. It's a free tool. It let's you link your zoom or YouTube or whatever platform you're hosting the event from.

If you try it out, let me know how you like it!

Peek inside my toolbox.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

Not every SEO fix takes weeks to prove itself. 4 tactics you can test now and get a real answer in days, from site health to conversions.

Enjoy the episode!

Links mentioned in the episode:

• ⁠[webinar] Updating Your SEO Strategy for AI Search⁠
• ⁠Schedule a Clarity Call⁠

🧰 I love me a good digital marketing tool. This week’s recommended tool is Fathom Notetaker.

Love this tool! Having a notetaker lets me be more focused on the conversation without the fear of potentially forgetting something or not writing it down correctly. I like that it has various methods of recapping the meeting, you can ask questions about the meeting, and it even has some ready-made lists like what questions came up. It's rare I have to correct the summary, which is super convenient.

🎧 This week’s recommended podcast episode is The Neuroscience of Overthinking and How to Finally Stop on the Em on the Brain podcast. I appreciated the tactical actions to help move out of overthinking.

If you listen to the episode, let me know how you like it!

Find other recommended episodes here.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

The short answer in how to build your AI SEO roadmap is add in an updated website copy strategy and up your off page SEO game. We'll cover this by bringing it into two buckets (I love bucketing things), on page and off page tactics. And then what goes into each one of those. At the end I share where to start and a webinar with more information.

Enjoy the episode!

🔗 Webinar : Updating Your SEO Strategy for AI Search

🧰 I love me a good digital marketing tool. This week’s recommended tool is a network for people who want to build AI systems for their business call Her AI Club.

I love the founders, in particular, Kinsey Soderberg. Been following her content for years. She's a genuine human being. The club resources are uncomparable.  It's how I learned to automate out my Blog Page Power-Up Plan™. Instead of copy/pasting about a thousand times and rethinking the format every time I opened it up, I automated it up to the point of delivery. It generates the document, drafts the email, sends me an email notification with some of the back end checks I'd do before building out the plan, it's saved me about an hour's worth of work for every plan delivered. Anyway, I'm getting off track. Her AI Club is a great resource. Affordable. Definite ROI for your business.

Peek inside my toolbox.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

AI search brings new SEO metrics. I cover mentions vs citations, share of voice, where to find your numbers, and my gripe with prompt tracking.

Enjoy the episode!

Listen to part of 1 of this 3-part series.

Resource Links

• [webinar] Updating Your SEO Strategy for AI Search
• Do you really need an SEO tool to show up in Google?
• Amadora AI LLM Tracking
• Data Studio - I think I called it Looker in the podcast but it changed names, again.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

🧰 I love me a good digital marketing tool. This week’s recommended tool is Make.

Make is a behind-the-scenes wizard for automating all the little stuff that fragments your day. Like connecting all your favorite apps so they talk to each other without you lifting a finger.

Let’s say someone fills out a form on your site. With Make, you can auto-pop that data into a spreadsheet, ping your Slack, create a task in your fave task tool, and even send a personalized email… all without a single post-it-note reminder.

Aaaand... you don’t need to know how to code. Just drag, drop, and map out your automations visually. It’s super powerful and kinda fun once you get going.

Peek inside my toolbox.

🎧 This week’s recommended podcast episode is AI Tools Transforming My Business This Summer on the Website Design Made Simple show with Jenny Belanger. 

I always love to hear what other people are doing their business and this was a fun one. Take a listen and see if anything tickles your fancy.

If you listen to the book, let me know how you like it!

Find other recommended episodes here.

Whether you personally or professionally use AI or not, has zero effect on whether or not your audience is using AI. I'm going to share a couple of staggering stats with you…

• 37% of consumers begin their research with AI tools rather than traditional search engines
• AI-driven traffic converts 5× higher than organic

So we have to optimize our website not only for Google but for AI. In order for your client or customer to find your website, it needs to speak to 3 different types searchers.

Enjoy the episode!

[webinar] Updating Your SEO Strategy for AI Search

Replays sent free for registered attendees.

🧰 I love me a good digital marketing tool. This week’s recommended tool is answersocrates.com
While traditionally I used this for finding more ideas around keyword topics, I've recently been using this for LLM tracking. Where and how my clients are showing up for certain topics. It shows share of voice and competitors. And it's affordable.

🎧 This week’s recommended podcast episode is Should You Put Pricing on Your Website on the Small Business Casual podcast with Emily Aborn. 

I am forever a fan and this question as old as the internet itself. And still just as debateable. Emily asked 5 service providers their advice, including yours truly.

If you listen to the book, let me know how you like it!

Find other recommended episodes here.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

We can't control the outcome of our marketing. What we can control is the where, when, and how, and sometimes how much we spend. We try to control it anyway. If I do this, then I'll get that. This episode is me going through what's in your control when it comes to getting more website traffic, and what's not.

Enjoy the episode!

[webinar] Messaging Momentum: A Flexible Repurposing Plan. 

It's covering:

• ​How to tell which pieces of content are actually worth repurposing, and which ones aren't

• ​A short list of tactics that are productive to getting your plan done

• ​How to separate your content structure from your message, so the plan holds for a quarter while the words inside it stay flexible

• ​A simple scoring system to sort through your backlog of ideas, so you know what's worth repurposing and what's not

Be there or be square!

🧰 I love me a good digital marketing tool. This week’s recommended tool is if-so plugin for Setapp for macs

It's Multiple apps for your mac. All with only one subscription. I used it for a time for an app that provided shortcuts. So I would type say, unicorns pooping rainbows and it would replace that with a paragraph about how they don't poop rainbows. I kid of course. But the app is for real. There is a 7 day free trial if you want to see what it has and check it out.

Peek inside my toolbox.

🎧 This week’s recommended podcast episode is The Random Show — Tim and Kevin Talk Retreats, Mortality, AI Predictions, Supplements, Rock Climbing at (Almost) 50, and Not Waiting for “Someday”

This was a long one… I used the chapters to jump into and around the parts of the discussion I was interested in. I most liked to hear about Kevin's micro-insight around there is not sense of lack.

If you listen to the book, let me know how you like it!

Find other recommended episodes here.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every Wednesday.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.