Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we break down one of the biggest mistakes we see agents make every year: relying on vague goals instead of setting true commitments. We talk through why goals alone can actually limit your growth, how specificity creates accountability, and the simple math behind building a business plan that actually works.

We also walk through the frameworks we use with our own agents — lead vs. lag indicators, understanding where your business really comes from, and how to reverse-engineer the actions that will drive your results in the coming year. This conversation is all about clarity, consistency, and creating a sustainable plan you can execute with confidence.

If you’re ready to level up your planning, remove the guesswork, and commit to real growth, this is your episode.

Timestamps
00:00:00 Introduction to Goal Setting
00:02:02 The Importance of Specificity
00:03:33 Creating Measurable Goals
00:06:46 Lead vs. Lag Indicators
00:09:23 Understanding Key Performance Indicators (KPIs)
00:12:55 Analyzing Business Sources
00:19:26 Leveraging Time and Effort
00:21:16 Delegation and Leverage in Real Estate
00:22:46 The Importance of Automation
00:26:32 Sustainable Plans and Self-Awareness
00:27:03 Consistency in Fitness and Business
00:34:27 Effective Networking Strategies
00:38:34 Goal Setting and Commitment

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/