In this episode of the Start Now! Podcast, we sit down with Rebecca Busk, the dynamic Commercial Director and Partner at Kvalifik, a leading digital agency. Rebecca shares her journey from the sports field to the boardroom, emphasising the core values of teamwork, resilience, and innovation that have driven her success. She discusses how Kvalifik leverages AI to solve client challenges, the importance of fostering a culture of curiosity through initiatives like hackathons, and her approach to empathetic leadership. Rebecca's unique perspective, shaped by her international experiences and athletic background, offers valuable insights into building a thriving, forward-thinking business. Join us as we explore the intersections of technology, culture, and leadership with a truly inspiring guest.