If you are an entrepreneur there are things you have done up until this point that you have overlooked… As entrepreneurs we often understate how far we have come … In this video I share with you how you can use what you have done up until this point to take you to the next […]

As a business owner you are often faced with many different marketing options. Ideally you want to focus on marketing efforts designed to get you results as quickly as possible.  Should you focus on brand marketing or should you focus on direct response marketing. One of them will bring you ROI while the other just […]

Some people have had experiences with marketing courses and have come to the conclusion that it’s just marketing hype.  They is especially true if they didn’t get the desired result they were after.  In today’s video I outline the difference between marketing hype and marketing that moves the needle. If you have ever felt unsatisfied […]

While the desire for the business owner is to create marketing that speaks to and attract their target audience the majority of the marketing does the complete opposite. The person create the marketing is often confused about  two things. Who is there target audience and what do there target audience want.  I have found that […]

Content is one of the most effective methods used to attract audiences online.  At a glance there seems to be so many different content types to choose from. Which type should you use for your business?  Which one will give you the shortest path to gain momentum in your online marketing? In this episode I […]

The other day I was a conversation with a business owner who finds his pockets of people from advertising on the radio. He went on to mention that this is something he has done for years and that it continues to work. Just as pockets of people exist via radio it also exist via other […]

Getting more leads and making more sales is about understanding the person that you are communicating with. The individuals that you desire to become a clients has needs and desire a transformation from where they are today to where they are trying to get to.  In today’s episode I walk you through an exercise that […]

As entrepreneurs when we first start off we have to done a lot of grind and hustle type work days.  It’s not uncommon for some people to have 12 to 14 hours day. At that stage it’s necessary to get things up and running. However at some point that gets tiring. In this episode I […]

Some argue that email marketing is the best thing since slice bread. While others say email marketing is dead and that one should focus on advertising platform such as facebook. In this episode I dissect the two and let you know which one you should depending on the stage of your business and why. Want […]

Facebook has done a good job of segmenting a large number of the people based on likes and interest. This has made it easier for marketers to identify people who may fall into their target market. The issue is some businesses owners depend to much on this when it doesn’t give them the results they […]