Brian Beutler was a history major at BYU with a business minor, just in case teaching did not work out.
In 1998, while serving a mission in Chile, he noticed that calling home cost him $3 a minute. His parents were paying less than three cents a minute to call him. Same call. Same two people. One hundred times more expensive going one direction than the other. That gap became the idea for Alianza.
He won $64,000 in a business plan competition, printed his phone number in the BYU campus newspaper, cobbled together two million dollars from Utah angels and founders, and started building. Twenty-two years later, Alianza powers phone calls and text messages for network operators in 81 countries. Nineteen of the top 20 global service providers are customers. AT&T. British Telecom. The national network of the Maldives. He has never taken a traditional venture round. He has never needed to.
In this Start School conversation, Brian sits down with Clint Betts to talk about what it actually takes to build something over a very long time, and why the founders who win are almost never the ones who started with the best idea.
They cover:
- Why great ideas compounded by small daily progress over long periods of time deliver great results
- The difference between wartime leadership and peacetime leadership and how to survive both
- Why we do not rise to our ambitions but fall to the level of our habits
- How to get customers, employees, and investors to emotionally buy into a vision
- The heart, mind, hands model for driving change inside resistant industries
- Why storytelling is the single most important skill a founder can develop
- How AI is changing human conversation and why Brian thinks it is the most exciting thing he has ever worked on
- What the Warren Buffett top five email taught him about focus and avoiding distraction
Brian also volunteers with Utah County Search and Rescue. He journals. He has five of his first eight employees still with the company. He is still building like a startup.
This is one of the most grounded and practical conversations we have had at Start School. No hype. No shortcuts. Just 22 years of showing up.
Start School is Silicon Slopes' free entrepreneurship program built for founders at every stage.
0:00 — Clint Welcomes Brian to Start School
1:15 — Brian's Background: History Major, Business Minor, and the Entrepreneurial Lecture Series at BYU
4:30 — The Cow Pie Clock Story and How It Changed His Thinking About Business
7:45 — Winning the BYU Business Plan Competition and the Birth of Alianza
11:00 — Brian's Favorite History Class and the Greatest Snow on Earth
13:30 — Utah County Search and Rescue: Why a Tech CEO Volunteers to Save Lives on Mountains
17:45 — How Big Is Alianza? 81 Countries, 700 Employees, and 19 of the Top 20 Global Carriers
21:30 — Mobile World Congress in Barcelona and Meeting Customers From Tahiti to the Maldives
24:00 — How Alianza Was Funded: From a $64,000 Check to Two Million Dollars in Seed Capital
28:15 — The Daily Universe Article, the Phone Number, and the Wells Fargo Teller With Wide Eyes
31:30 — Patient Investors and Building a Company Without a Traditional Venture Round
34:00 — Q&A Begins
34:15 — How Do You Migrate a Business From One Product to Another Over 22 Years?
38:30 — The Heart Mind Hands Model for Driving Change Inside Resistant Industries
42:00 — If You Could Leave One Thing With This Room, What Would It Be?
44:15 — What Got Brian Into VoIP and Who Was Alianza's First Customer
48:30 — The $3 Per Minute Phone Call in Chile That Sparked the Whole Idea
52:00 — Edge Computing, AI, and Where Brian Sees the Biggest Opportunity in Connectivity
54:30 — Key Hires and the Five Original Employees Still With the Company 22 Years Later
56:45 — How to Get Customers' Hearts Into a Technical Product Nobody Understands
1:00:15 — Near Death Experiences and What Wartime Leadership Actually Looks Like
1:04:30 — How AI Is Changing Everything Internally at Alianza
1:08:00 — The Dematerialization of Human Conversation and What AI Does to It Next
1:13:15 — Introspection, Marc Andreessen, and Looking Out the Windshield Instead of the Rearview Mirror
1:17:45 — The Harder I Work, the Luckier I Get
1:20:00 — How to Keep Pushing Forward When the World Says No
1:24:30 — We Do Not Rise to Our Ambitions. We Fall to the Level of Our Habits.
1:27:45 — The Warren Buffett Top Five Email and How Brian Structures Every Week
1:31:00 — How Do You Get People to Follow You? The Art of Storytelling
1:36:30 — Scott Petty and David Frazier on What Makes Brian a Leader Worth Following
1:40:00 — Find Something Hard to Solve and Take Comfort That It Sucks
1:42:30 — How Brian Leads Himself: Journaling, Grace, and Can't Never Did Anything
1:47:00 — Stay in the Game: Closing Thoughts and Wrap Up