For the 20th episode of #startthebeat I sat down with my homie Will and talked a lot about the "alternative subcultures" and lifestyles of tattooing & body modification. Got some pretty cool perspective from both a consumer and business standpoint and I was stoked to talk about some stuff that I typically don't get to talk about. What did I learn? Only one way to find out... Sit back, relax and lets START THE BEAT!