Start Up Sit Down | Season 2, Episode 1
In this episode, Alex Theodorou speaks with Stefan Weiss, the CEO of Straffr. Stefan, who is originally from Germany and now lives in Amsterdam, created the world’s first smart resistance band that connects to phones and provides direct feedback and interactive training experiences. The product was developed to make exercising easier and more accessible to everyone, and despite the challenges posed by the pandemic, the company was able to bring the product to market. The conversation also touches on the importance of being resilient and the successful Kickstarter campaign they launched to pre-order the product. The team has now launched a new crowdfunding campaign that is open to anyone interested in supporting the company.
Conversation with Stefan, Founder and CEO of Straffr
Exploring the Journey of Building a Smart Resistance Band
Challenges of Building a Hardware Product During the COVID-19 Pandemic
Successful Launch of Home Training Product Amidst Pandemic Challenges
Straffr Launches Crowd Investing Campaign to Grow Business and Engage Community
The Journey of a Successful Resistance Band Campaign: Impact Stories and Challenges
Exploring the Role of Professional Athletes in Straffr's Crowd Investing Campaign
Benefits of Interactive Workout Experiences
Exploring the Future of Portable Functional Fitness