In this episode of Best Practices with Kenny Berger, trial lawyer Brian Snyder of Snyder Wenner in Arizona joins Kenny to explore how a well-crafted opening statement can shape the jury’s understanding—and the outcome—of your case.

Brian shares his approach to structuring an opening that frames the entire case, the importance of simplicity and credibility from the outset, and how to plant key ideas that will matter most in deliberations. From primacy to pacing, you’ll hear actionable insights on using story to shape how jurors receive evidence—and how to avoid common mistakes that can undermine your case before it truly begins.