In this empowering episode, Cass Duffill busts one of the biggest myths in business: that you need everything “figured out” before you start.

She shares why perfectionism is the dream killer of momentum and how real growth comes from starting where you are, taking imperfect action, and allowing your business to evolve as you do.

Cass walks through the practical steps to simplify your business plan into one page, stop over-certifying, release offers that drain you, and pivot with power. If you’ve been stuck waiting for the “right time,” this episode is your permission slip to start now.

Key Takeaways

• Perfectionism kills progress. Stop waiting for everything to be ready, clarity comes through action.
• Your business evolves with you. It’s okay (and powerful) to pivot as your life and passions change.
• Ditch the extra certifications. You already have everything you need to get moving.
• Simplify your plan. Create a one-page business plan: revenue, offers, marketing, goals.
• Let go of what drains you. Release clients, offers, or workdays that no longer fit your life or energy.
• Authenticity over everything. Build a business around what lights you up — that’s where longevity lives.

Cass Says: 

"Imperfect action beats perfect planning every single time.”

“You didn’t give up a reliable salary to build something you hate.”

“Your business should grow with you, not against you.”

Cass’s One-Page Business Plan Framework:

1. Revenue Goal: Write your total annual revenue target, then break it into monthly goals.
2. Offers: Keep it simple — no more than 5! (Initial, follow-up, package, DIY, long-term.)
3. Marketing Channels: Focus on 3–4 that work — website SEO, email, blogs, and long-form video.
4. Big Goals: List 3 major outcomes for the year (e.g. new offer, first retreat, client milestones).
5. Visibility: Stick that plan where you see it daily — front and center, above your workspace.

TimeStamps:

00:02 – Start With What You Know — the mindset shift that frees your growth
02:10 – How to leverage your existing skills and experience
04:35 – Why more qualifications won’t fix your business blocks
06:00 – Permission to pivot — letting go of offers and clients that drain you
08:40 – Real examples from Cass’s clinic days
10:20 – The universal law of “runs of clients” (you attract who you are!)
11:55 – Simplify your strategy: the one-page business plan
14:35 – YouTube & SEO — how to get organic clients in 2026
17:00 – How AI is reshaping client discovery
18:45 – Aligning your goals with what truly lights you up

Suggested Episode Pairing:

🎧 Mindset, Momentum & Money Blocks: Building a Business on Solid Ground 

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