Why was Apple able to achieve such enormous success? Simon Sinek,the author of Start With Why, thinks that the reason was in fact because its founder used a brand new perspective to look at personal computers, and dared to challenge traditional market views.While the majority of companies were still thinking that the biggest market for computers lay in business use, Apple envisioned that it would become a commodity for everyone and not simply a tool that sits on an office desk.

The book we'll unlock for you today, Start With Why, provides a deep analysis of the secret to Apple becoming a global success, The Golden Circle, or in other words, asking WHY before anything else.