Starting A Business During The Pandemic, Using TikTok To Get Sales & The Life Of A Sidehustler with @northerntiesmn

Like many of us, the 2020 pandemic impacted Northern Ties founder, Jacklyn Rassmussen. While in quarantine and on furlough (Graphic Designer for Child Care/Arcades), Jacklyn not only had time to plan and complete projects around the house, she also began experimenting with reverse tie dye (or acid wash) fabric treatment--a technique that uses a bleach solution to chemically change fabric colors with organic, one-of-a kind results. What began as a personal project to satisfy her own creative curiosity (and to prevent the loss of her sanity) soon took on a life of its own once friends, family, and coworkers saw her designs and requested commissioned articles of clothing. With her German Shepard Dogs, Maxx and Meeka by her side, Jacklyn soon discovered she had a passion for the process and started bleaching everything. And that’s where it all began, Northern Ties was founded on June 15th, 2020. northerntiesmn.com instagram.com/northerntiesmn Jenna Redfield is a digital content expert, focused on organizing, planning and creating content for marketing purposes. She runs her YouTube channel Jenna Redfield and works with people to help organize their digital lives!  Home: https://jennaredfield.com YouTube Channel www.youtube.com/jennaredfield Join the Facebook Groups https://www.facebook.com/groups/adhdandnotion https://www.facebook.com/groups/marketingandnotion/ Follow me on Social https://www.youtube.com/c/jennaredfield https://www.instagram.com/jennaredfield https://www.tiktok.com/@jennaredfield