Expat Startups

Starting a K-pop Entertainment Agency (SG Entertainment) with Thomas Sommer - 014


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Learn how Thomas Sommer launched a K-pop entertainment agency in Korea, combining a creative arts academy with a music production studio that helps incubate, train, and manage creators. 

Thomas is originally from Strasbourg, France and has over 8 years of experience in startups, mobile, and adtech. 

In this episode, we discuss the following:

  • How the academy business was formed in Korea
  • Challenges in forming and launching the business
  • Business model of entertainment agency
  • Curriculums and classes available
  • Monetizing the business from the beginning
  • Revenue stream opportunities
  • Expenses and startup capital required
  • Life as an expat in Seoul

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Expat Startups is brought to you and hosted by Jun Yoon. 

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Expat StartupsBy Jun Yoon