Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai.  

Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content.  

Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences.  

Timestamps:

00:00 Introduction

00:51 Starting a Social Media Agency in Dubai

01:13 Finding Your Niche in Social Media Marketing

04:06 Challenges and Strategies in Social Media Marketing

05:59 Client Acquisition and Relationship Building

12:18 Tools and Equipment for Content Creation

19:50 Engagement and Platform Strategies

24:33 Leveraging Trends for Brand Engagement

24:59 The Power of Humor in Social Media

27:12 TikTok vs. Instagram: Platform Dynamics

28:47 Client Communication and Expectations

30:38 The Challenge of Going Viral

32:09 Strategies for Organic Growth

33:27 The Importance of Trends and Timing

42:44 Tools and Techniques for Content Creation

43:59 Advice for Aspiring Agency Owners

46:04 Final Thoughts and Contact Information

Tune in to learn how to turn your passion into a thriving business!

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Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q