Learn how Aurelien Briant launched an Italian Mineral Water brand (Norda Water) in Asia. 

Aurelien manages his business from Korea and he is also a seasoned investor in the hospitality, tech, fashion, F&B, entertainment and AI industries. 

In this episode, we discuss the following:

• Why do business in Asia? Specifically Shanghai and Korea
• Brainstorming business ideas in Korea
• Startup Costs in Korea (deposits, rents, inventory)
• Bringing the Norda Water Brand from Italy to Asia
• Operations for importing/distributing a water brand in Korea
• Dealing with regulatory hurdles
• Licenses required to operate business
• Sales tactics to expand the water brand in Korea
• Challenges and barriers in the business
• Plans of scaling and growing in Korea
• Partnering with Jessica from SNSD (Girls Generation) 
• Cross promotions with Inter Milan Parntership with Norda Water
• Finding purpose and motivation to drive business forward
• No sales for 11 months and how to deal with business slumps
• Forecasting savings to survive 12-18 months of no sales

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