Starting and building a successful membership with Stu McLaren

Today’s episode of the podcast is an interview with the amazing Stu McLaren who a membership expert and the owner of TRIBE – a course that teaches business owners all about memberships and generating a recurring revenue.

KEY TAKEAWAYS COVERED IN THE PODCAST

Memberships are not guaranteed to succeed - It takes some tweaking and figuring things out!

Key components for a webinar:

Get people to register

Ensure people show up

Make an offer

Any type of business can be turned into a success when you understand which piece of the puzzle needs you to spend energy on

It is really important to get clear on what matters right now

Don’t get overwhelmed by all the things then take no action

How can I get started in the most simple way possible?

The noise does not matter!

Founding member launch

Communicate with an audience on social media or via your email list and let them know about your idea

Cast the vision for where you see the idea going

Invite them to come and join you as a founding member

Follow up – send them how they can join

Just get going and begin

Once you have momentum on your side, everything else becomes easier

If no one is interested in your founding idea – you have saved a lot of time!

Your membership should give your members solutions to ongoing problems or new skills

When you are outlining your membership, you want to create contrasts between now and the future – the journey to where they want to be.

Use 1 and 3-word phrases to describe how your audience feels right now and then to describe where they will be.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Don’t give up! Ask the right questions and work it through.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

An introduction to Stu 06:33

Making your business/membership a success 09:45

Getting started with a membership 13:09

Your membership roadmap 23:05

CHECK STU OUT:

Website

RESOURCES MENTIONED:

Tribe

Transcript:

Hello and welcome to this week's episode of the podcast. How are you doing? So this week I have an interview and I am very honored and lucky that Stu McLaren was able to give me some of his time and come and talk to me about memberships. As you know, I'm sure I don't need to tell you, well, you maybe new here today as if you are new.

I have a membership. I really liked my membership and therefore it was very nice to talk to Stu about memberships. However, before we get on with today's interview, I want to ask you a favor. Now I love doing the podcast. It's one of my favorite things. And I love getting lovely messages from people who said they've listened to it and they enjoyed it.

And maybe I made them laugh sometimes you never know. And I'm asking a lovely favor that if you wouldn't mind sharing this with one other of your business friends, family, Whatever, whatever, like if you're happy to share it, I would be so very grateful. If you enjoy any of the episodes, if you just want to DM them, post it on social media, whatever you want to do, I would honestly be so crazy grateful for that. You know, you know, and I know that marketing is hard and, you know constantly trying to keep yourself out there is work.

It takes work. So I would really very much appreciate that support from you as one of my lovely listeners. So thank you for that little advert over. So let's get to today's episode and interview. So hopefully, you know who Stu McLaren is. He is the guy who talks about memberships. He has a course called Tribe where he teaches people to do memberships.

Now I've had my membership for years. I help other people launch memberships and talk about them and know about them. And I never bought Tribe, never, not for any particular reason, but just didn't. And then I was working with someone who did my 90 day program and they bought it and they raved and raved and raved about it.

And I hate to say it. I...