Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.

Today's guest was one of our most successful students during last year's Foundation. When Carl Mattiola joined the Foundation a year ago, he had a dream job with Tesla Motors - but he wanted more. He took insane action and built his first web based business on the side working only 2 hours a day. And in just six months - he left his day job for good. Now he's running his business full time and loving every minute of it. 

How did 37 Signals go from being just another web design agency to a company building software products like Basecamp and generating tens of millions of dollars a year? Jason Fried is the founder of 37 Signals and he's our guest on the show today. In this interview we focus on the early days of the company and how they took Basecamp from an idea to a product that adds 6,000 customers each week.

How do you generate $22,000 in pre-sales before your business launches or before you've even created a sales packet? Josh Isaak breaks down the art of marketing, sales and idea validation to show you how he did just that with his CRM for small businesses My Sky. Josh was also a member of the Foundation last year so if you're interested in hearing from someone who used the process we teach in the Foundation to build a profitable business - this is the interview for you. 

Suli Breaks followed all the rules growing up. He did everything his teachers told him, jumped through all the right hoops and after finishing school found he wasn't happy. After getting fired from his job a year ago, he decided to take a shot at building a business around his gift as a spoken word artist. Now he supports himself 100% from his art and has learned the importance of building multiple streams of revenue. In this interview, you're going to hear how he did it.

This interview didn't go the way we planned. Marc Ecko has built a billion dollar empire in the fashion world and we thought this interview would start with how he built it and end with a plug for his new book Unlabel Me. But we got so much more. Instead of step by step tactics Marc let us see the mindset that helped him build his businesses. If you've ever felt like you're selling out to build your business, stop right now and listen to this interview. 

After losing his marketing job, James Smith had nowhere to go. So he used Pinterest to see what consumers were interested in buying. The answer surprised him. People wanted quality farmhouse furniture. But James had no carpentry skills. So he found a few tutorial videos on YouTube, bought a $40 skill saw and materials and built a coffee table to sell online. Today he runs James and James, a company that sells handcrafted furniture online. And after only two years he's generating five to six figures per month. Hear how he did it in this interview. 

How do you take the risk and guesswork out of starting your own company? You pre-sell. Today, Geordie Wardman is going to show you how he went from someone who couldn't make a sell for two years in his previous company to pre-selling a product that didn't even exist to 30 people in less than six months; all while raising a family. Imagine building a product knowing you had 30 committed customers. If that sounds like something you're interested in, definitely check out this interview. 

How do you bounce back after hitting rock bottom? Jayson Gaignard is a veteran entrepreneur who went from making 22 times the national average income, to  a quarter of a million dollars in cash debt in less than 18 months. In this interview he shares what he learned from that experience and how it changed the way he's building his new company.

Today's guest built his business from $0 to $1,000/day in just seven months. BUT he's quick to tell you that it didn't just happen on the first try. Eric Bandholz has been trying to start a business for the last 10 years and he finally got it right with Beardbrand. In this interview, you'll find out how he built Beardbrand and why he never gave up after 10 years of failing at other businesses.

Taking the leap from your day job is a scary thought for a lot of people  - especially if you have a family to support. That's where today's guest was about 14 months ago. And even though it was scary…he carefully planned his exit and jumped. Soon he found out what it was like to make his annual salary in one month. How did he do it? And what is the ONE daily ritual he says is responsible for his success? If you're held back by fear - this interview will inspire you to action.