Starting to Know

Starting to Know

By Ishu Singh - Entrepreneur, youtuber and a podcaster.BusinessEntrepreneurship
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Starting to Know episodes

  • How & When To Raise Money

    Cory O'Daniel is the CEO and Co-Founder at Massdriver, a company that helps to improve the developer experience of cloud operations, offering self-service capabilities along with governance and guardrails to developers.

    A seasoned expert in DevTools, SRE, and platform engineering, Cory has built startups and managed cloud operations for over 20 years. Cory is also the creator of Bonny, an Elixir-based Kubernetes operator framework.

    Everyone, from Systems Engineers to SaaS founders, from CTOs and CEOs to VCs, needs to hear what Cory has to share about the future of the cloud and how to deploy secure, best-practice cloud infrastructure!

    Mass Driver- https://www.massdriver.cloud/

    Ishu Singh- https://ishusingh.com/

    27 min
  • From Clicks to Conversions: Understanding Your Customer Journey

    Chris "Mercer" Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry.

    Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more.

    Learn more here: https://ishusingh.com/

    36 min
  • A Bold Data Journey

    Nick Jordan is the Founder of Narrative, a company dedicated to transforming data commerce and guiding businesses in systematically creating and selling data. Helping them use transformative technology to remove roadblocks has been Nick's focus ever since. Before founding Narrative, Nick also served as the Senior Vice President of Product and Strategy of Tapad, an advertising and marketing company. He contributed to the development of Tapad from being a media company to becoming a data and technology licensing business.

    Narrative- https://www.narrative.io/

    Ishu Singh- https://ishusingh.com/

    27 min
  • The Secret to Creating Content That's Interesting, Memorable, and Emotional

    Jill Dow is the CEO at York and Chapel, a digital house which grew into a full-service marketing and branding agency in the past twenty years. In 2018, Jill became Executive Vice President at York & Chapel. She is in charge of developing brand strategies, running business operations, and growing the agency before becoming the CEO in 2019.

    York and Chapel- https://yorkandchapel.com/

    Ishu Singh- https://ishusingh.com/

    25 min
  • Defying Norms, Building Tech

    Dan Cumberland is on a mission to help bootstrapped entrepreneurs avoid burnout. Having hit the bottom before, he's passionate about helping entrepreneurs get the insights they need to recalibrate their work/life balance so they have the energy and motivation to keep going.

    He is a 3x SaaS founder, serial entrepreneur, host of The Meaning Movement Podcast (theMeaningMovement.com), and a Product Strategist with the Venture Studio NineTwoThree.co.

    His work has been featured in Entrepreneur Magazine, Fast Company, and more.

    His most recent project is software for repurposing speech-based audio and video into viral-ready shorts: videosnap.io

    Ishu Singh- https://www.ishusingh.com/

    27 min
  • The Branding Blackhole: Why Some Brands Disappear

    Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue.

    While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses, startups, and entrepreneurs attract devoted customers.

    LinkedIn profile - https://www.linkedin.com/in/-parkernash/

    Website - https://www.parkertnash.com/

    Free Resource - 3-Part Business Boost - https://www.parkertnash.com/boost/

    Ishu Singh- https://ishusingh.com/

    Starting to Know- https://startingtoknow.com/

    32 min
  • The pull of Branding
    Nelson Ho is the CMO at York & Chapel, a digital house that evolved into a full-service marketing and branding agency in the past twenty years. Y&C aims to provide strategically-oriented innovative solutions and ideas in the realms of branding and design, marketing communications, internet technology and strategy, integrated marketing communications, and graphic design to assist people in expanding their businesses. Nelson has managed his business for the past two decades, employing over 50 people, expanding globally, and working with wonderful people. He is also an expert in UI/UX design, branding, web development, SEO/SEM, environmental design, motion graphics, CD development, eComm development, advertising, interaction design, installation, identity programs, and visual strategy. Just like coming to work daily, Nelson is passionate about sharing his insights and knowledge in digital marketing, creative team leadership, and starting a digital agency with the world. York and Chapel- https://yorkandchapel.com/ Ishu Singh- https://ishusingh.com/ Starting to Know- https://startingtoknow.com/
    34 min
  • The Secret to On-Camera Success

    Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations and corporations tell those stories better on video and become known as experts in their space. She is a speaker, a media trainer, and the host of the STANDOUT podcast.

    Prior to starting her company in 2014, Cheryl was a longtime broadcast journalist, working for TV stations in Georgia and Virginia. In her 20-year career in television news, she had the honor of telling thousands of stories for a TV audience. Now she shares the skills she learned in the newsroom to help businesses and organizations around the country become media authorities.

    Cheryl is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video.

    Cheryl Tan- https://cheryltanmedia.com/

    Ishu Singh- https://ishusingh.com/

    Starting to know- https://startingtoknow.com/

    38 min
  • Insiders Look at B2B Videos

    Chris Weiher is a video producer with over 20 years of experience in the industry. Chris's company, CLEAVER Creative has created B2B animations, videos for events and sales presentations, and commercials seen by millions and now works with business owners to help them create their own videos and only cares about results.

    CLEAVER Creative: http://cleavercreates.com/

    Ishu Singh: https://ishusingh.com/

    Starting to Know: https://startingtoknow.com/

    26 min
  • Complexity, Clarity, and the Customer Experience

    Nick Foy is the Founder, CEO, and Chief Evangelist of Silverdale Technology, which provides access to world-class processes, systems, and change management methods regardless of their size or budget. Going against the grain of the ERP industry, Nick and his team are 'democratizing ERP' with their unique perspectives, such as their standard business process library, fixed price implementation, and money-back guarantees.

    Nick Foy- https://www.silverdaletech.com/

    Ishu Singh- https://ishusingh.com/

    Starting to know- https://startingtoknow.com/

    26 min

About Starting to Know

From the publisher's feed

This podcast is about staying curious.