In the third episode of our StartToBlockchain podcast, Stefan Colins, CMO at Venly, sits down with Erwin Voloder, Head of Policy at the European Blockchain Association (EBA), to discuss how blockchain regulation is shaping enterprise adoption in Europe.

Regulation is often seen as a barrier, but Erwin explains how MiCAR (Markets in Crypto-Assets Regulation) is actually creating new opportunities for businesses. With deep experience at the European Central Bank, European Commission, and now the EBA, he provides a clear-eyed view of blockchain compliance, enterprise adoption challenges, and the future of regulation.

The conversation covers a wide range of critical topics, from navigating fiat on/off-ramps to the debate between private and public blockchains and the evolving role of digital product passports (DPPs) in supply chain transparency. Erwin also shares insights on how companies can stay ahead of regulatory changes and why enterprises should embrace compliance rather than fear it.

Key topics include:

• MiCAR’s impact on blockchain adoption and enterprise strategy
• The biggest misconceptions businesses have about blockchain compliance
• Challenges and solutions for integrating fiat on and off-ramps
• How enterprises should think about private vs. public blockchains
• The future of blockchain regulation and what businesses should prepare for

This podcast is part of our free StartToBlockchain Innovator Program, which offers hands-on learning for business leaders. With expert-led webinars, personalized consultations, platform credits, and dedicated support, we'll help you see if blockchain fits your business.

Sign up here because spots are limited!

If you liked this episode, give us a like and subscribe because then we can provide you with more content in the future!

Why do so many big brands struggle with blockchain, and what does it take to get it right?‍

In the second episode of our StartToBlockchain podcast, Stefan Colins, CMO at Venly, sits down with Diego Borgo, Web3 advisor and strategist, to uncover why enterprises like Adidas, Prada, and Fortune 500 companies initially struggled with blockchain, and how they’re now shifting towards real, value-driven adoption.‍

From hype-driven NFT projects to practical use cases like tokenized loyalty programs, fraud prevention, and on-chain customer engagement, Diego shares his experience working with global brands and what it really takes to integrate blockchain in a way that makes business sense.

Key topics include:

• Why many enterprise blockchain projects failed, and what’s working now.
• How Adidas and other major brands have evolved their blockchain strategies.
• The shift from marketing-driven NFT hype to real customer engagement.
• How AI and blockchain intersect to solve trust and identity challenges.
• Why brands need to stop talking about blockchain, and focus on the value it brings.

Diego breaks down the biggest misconceptions, lessons learned, and what’s next for blockchain in business.

This podcast is part of our free StartToBlockchain Innovator Program, designed to help business leaders explore blockchain adoption with expert-led webinars, hands-on support, and platform credits. Apply now, spots are limited!

‍Enjoyed this episode? Don’t forget to like, subscribe, and stay tuned for more insights on blockchain innovation!

Is blockchain just hype, or can it actually deliver real value to businesses?

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In the first episode of our StartToBlockchain podcast, Stefan Colins, CMO at Venly, sits down with Koen Vingerhoets, Blockchain Evangelist and Business Architect at Fujitsu Belgium, to explore how blockchain technology creates real value for businesses.

From improving transparency across value chains to realizing supply chain accountability, Koen shares his insights drawn from his journey into blockchain, practical use cases like Fujitsu's collaboration with tex.tracer, and the role of blockchain in initiatives like the EU's Digital Product Passport.

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Key topics include:

• Why blockchain acts as a single source of truth for businesses
• How regulation creates trust and drives adoption.
• The misconception that blockchain is the same as cryptocurrency.
• Practical advice for businesses starting with blockchain adoption.‍

Koen envisions a connected, transparent future powered by blockchain and gives valuable lessons for companies looking to innovate.

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This podcast is part of our free StartToBlockchain Innovator Program which offers hands-on learning for business leaders. With expert-led webinars, personalized consultations, platform credits, and dedicated support, we'll help you see if blockchain fits your business.

Sign-up today, because it has limited spots available!

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If you liked this episode, give us a like and subscribe because then we can provide you with more content in the future!

Blockchain has potential - but how do you make it work for your business?

Introducing StartToBlockchain, a podcast where we cut through the buzz and focus on real-world blockchain applications delivering results today.

In our first episode, we talk to Koen Vingerhoets from Fujitsu. Discover how blockchain is driving efficiency, improving transparency, and accelerating innovation for businesses like yours. This isn't just buzzwords. It's about practical strategies that already deliver real value.

🔗 Watch it soon on your favorite platform and https://www.venly.io/podcast.

Episode 1 drops Feb 3—don’t miss it!