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George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B software and services companies.

How I Work, Episode 21 with George Hadjiyanis (Launch Avenue)

George joins Josh Becerra in episode 21 of How I Work to share how networking plays such a big role in being with SaaS companies from the beginning to acquisition  - and deciphering who to test, when to test, and what to test. Plus:

• Hiring thought-leaders to permeate the market early on
• His MarTech of Choice: FreshDesk, Zoho, Hubspot, Salesforce
• Knowing when to test Qualitative versus Quantitative

Learn more about George Hadjiyanis and Launch Avenue: https://launchavenue.com/

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Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.