In Jaipur and its neighbouring districts in Northwest India, a 300-year-old tradition is dying a slow, gradual death.
As trade and commerce flourished in India, this art of block printing found more acceptance in the country among both artisans and aficionados of hand-printed textiles.
From Rs 50,000 to Rs 50 lakh – the growthIn its seven-year-long journey, Chhapa has built quite a presence among the digital-first consumers.
Its workshop is located in the Pink City since that’s where most of the block printing artisans are based.
Bootstrapped with a total of 50,000, it clocked Rs 20 lakh in 2018, and in 2019, this figure rose to Rs 47 lakh. | To read full story, visit https://startuparound.com/read/1581757205.9888504/This-home-grown-startup-revived-a-300-year-old-tradition-to-churn-Rs-50-lakh-in-revenue?ref=audio_experience