Paytm Money has raised another Rs 40 crore from parent One97 Communications, according to regulatory documents filed with the MCA.

Pravin Jadhav, MD & CEO, Paytm Money, with Vijay Shekhar Sharma, Founder and CEO, Paytm.

The funding is a part of a Rs 250 crore commitment that Paytm Money received from One97 Communications six months back.

Around that time, Paytm Money had stated that it catered to over three million users on its investment platform.

In March last year, Paytm Money raised Rs 28.87 crore from parent One97 Communications Pvt Ltd. | To read full story, visit https://startuparound.com/read/1581561005.9462144/[Funding-alert]-Paytm-Money-picks-up-Rs-40-Cr-from-parent-One97-Communications?ref=audio_experience

Let’s now take a look at four classic marketing fails that often blight new business, and show what you can do to rectify your marketing plan.

A lot of companies fall into this first trap, where they just don’t think about repeat customers.

They place all of their attention on obtaining new customers, and don’t have any sort of marketing designed to target existing ones.

However, the problem comes when you don’t market this USP.

If you don’t track your marketing channels, and understand attribution, you’ll never know this and will subsequently hemorrhage money. | To read full story, visit https://startuparound.com/read/1581559209.3348405/4-Marketing-Fails-You-Must-Avoid---Young-Upstarts?ref=audio_experience

However, since then, favourable state government policies and a robust financial and entrepreneurial operating environment have elevated Mumbai's standing as the third-largest startup hub in the country after Bengaluru and Delhi-NCR.

Today, the coastal city contributes $5.2 billion to India’s GDP annually and houses more than 9,000 startups.

From billionaires to a fintech focus, read more to find out about the factors fostering Mumbai's bustling startup culture.

Founders of Dunzo - Kabeer, Mukund, Ankur, and DalvirTake a closer look at Bengaluru-based startup Dunzo, which began life in 2015 as a WhatsApp service and is now synonymous with getting your tasks done.

Akshay Jain and Mayank Jain, Managing Partners at GreenwaysDelhi-based Greenways expanded into women ethnic wear range with a flagship store in Cannaught Place. | To read full story, visit https://startuparound.com/read/1581557405.8676386/Mumbai's-journey-from-India's-financial-capital-to-a-bustling-startup-hub?ref=audio_experience

Who says Valentine’s Day needs to be an expensive affair?

A romantic day indoors can be just as fun and won’t break the bank in the process.

And what can stoke the romance further is a movie marathon of some of the best films that celebrate love.

This compassionate portrayal of a real couple with real problems still makes for a good Valentine’s Day pick.

With several love stories in one film whose players often overlap, the movie is an ultimate Valentine’s Day package. | To read full story, visit https://startuparound.com/read/1581555605.345832/8-romantic-films-to-watch-with-your-loved-one-this-Valentine’s-Day?ref=audio_experience

But in 2014, he started Dallas-based digital marketing startup CloudMellow to offer a suite of solutions, including website design and development, search engine marketing, brand development, social media marketing, ecommerce development, and reputation management.

This January, CloudMellow acquired Florida-based digital marketing agency Media Mix, formerly known as SharedLABS.

Soon, realising the importance of the digital space and how marketing and advertising were evolving, the startup transitioned from a web development company to a leading global digital marketing solutions provider.

The startup focuses on delivering digital marketing services, web development, and consulting/staffing solutions to businesses.

Small companies like OnePage, Insomniacs, and larger agencies like Denstu and others are also vying for a share of the digital marketing pie. | To read full story, visit https://startuparound.com/read/1581553805.3957915/From-Eluru-to-Dallas,-how-digital-marketing-startup-CloudMellow-scaled-its-business?ref=audio_experience

Gangtok-based Invacations combines travel with educationMost often than not, Northeast India tends to be sectioned off as disparate from India.

Based out of Sikkim’s capital city, Gangtok, Invacations is an educational travel startup that connects students from institutes across the country with Northeast India, and vice-versa.

Invacations was registered as an entity six months back, and has obtained a trade licence from the Government of India.

Dewakar Baset, Founder of InvacationsAt his previous startup, Dewakar would engage in a student exposure platform called ‘Connecting Champions’.

However, educational tourism is a relatively new concept in India. | To read full story, visit https://startuparound.com/read/1581552007.040814/[Startup-Bharat]-Gangtok-based-educational-travel-startup-Invacations-aims-for-‘inclusive-India'?ref=audio_experience

Tweet SAN FRANCISCO, CA, Double Loop Games has raised $2.5 million in seed funding led by London Venture Partners.

To export Double Loop Games funding data to PDF and Excel, clickClick here for more funding data on Double Loop GamesTo export Double Loop Games funding data to PDF and Excel, click here According to VB, Double Loop Games has raised $2.5 million in seed funding.

London Venture Partners (LVP) led the round, with participation from 1Up Ventures.

We're a new mobile studio dedicated to making delightful, relaxing experiences for the biggest audience in games:people who don't think of themselves as gamers. | To read full story, visit https://startuparound.com/read/1581550208.8575242/Double-Loop-Games-Raises-$2.5M?ref=audio_experience

He gives a wealth of practical advice on building a successful technical startup, including some specifics that I like on what constitutes a dream team of partners:The technical guru.

You need to have a technical genius on the team to get your startup product off the ground.

What if you are convinced that your idea is great, but you just can’t seem to pull together the team and advisors you need?

Their success with your idea will at least give you the connections and the credibility to get the right team together on your next idea.

My message is that it can be a lot more fun if you engage the right team at the beginning. | To read full story, visit https://startuparound.com/read/1581548408.353578/6-Startup-Team-Members-Who-You-Need?ref=audio_experience

Applied Insight, a Tysons, VA-based leader in solving complex technology challenges for federal government customers, acquired Digital Age Experts, a Reston, Virginia-based specialists in cloud system design, cloud-native development and development security operations for the federal government.

The amount of the deal was not disclosed.

The acquisition of DAE, completed in August 2019, strengthens the company’s lead in developing next-generation cloud solutions for federal customers, adding complementary intellectual property to AI’s portfolio of cloud technologies with DAE’s SHIFT cloud emulation platform.

Founded in 2011, DAE provides a cloud emulation platform to customers operating in air-gapped cloud computing environments as part of an enhanced security regime.

It emulates a customer’s air-gapped region experience, enabling users to test and adapt their workloads for system impact, compatibility and performance before migration. | To read full story, visit https://startuparound.com/read/1581546615.8597822/Applied-Insight-Buys-Digital-Age-Experts?ref=audio_experience

This was exactly what happened this week when the Angel Ventures Pacific Alliance Fund II made its way to the Saudi capital of Riyadh to sign an agreement with Saudi Arabian General Investment Authority (SAGIA) to promote early-stage entrepreneurship in both blocs.

In this case, the Pacific Alliance was dealing with its Arab counterpart in the form of The Cooperation Council for the Arab States of the Gulf (GCC).

By signing this accord, the alliance of Mexico, Peru, Chile, and Colombia becomes the first Latin American regional bloc to venture into this part of the world.

This is the sort of thing the Pacific Alliance is primed to do.

In the words of Angel Ventures’ Managing Partner, it’s all about “opening doors to greater internationalization.”Related articles: Tech and startups in Peru! | To read full story, visit https://startuparound.com/read/1581544808.994576/Latam’s-Pacific-Alliance-and-the-Arab-GCC-open-door-to-startup-expansion?ref=audio_experience