Medallia, Inc. (NYSE: MDLA), a provider of experience management solutions, is to acquire LivingLens LivingLens.tv, a Liverpool, UK-based video feedback platform.
Medallia will acquire LivingLens for approximately $26 million in cash.
The acquisition will give customers in all industries the ability to leverage video feedback alongside social, voice, app and web in Medallia’s experience management solution.
Led by Carl Wong, chief executive officer, LivingLens adds video feedback to the mix of signals customers and employees are generating on a daily basis.
Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment. | To read full story, visit https://startuparound.com/read/1581330607.6207662/Medallia-to-Buy-LivingLens,-for-Approx.-$26M?ref=audio_experience