The duo had earlier founded Snacxy, an on-the-go refrigerated food startup.

In 2015, Menka Gurnani (32) was diagnosed with vitamin D deficiency.

Co-founders Menka and Dr Raj Kumar Maurya“Can’t there be a natural food source for vitamin D?

We wanted to find the best possible solution to fight vitamin D deficiency.

Our main objective was to find natural foods with high vitamin D content,” says Menka. | To read full story, visit https://startuparound.com/read/1581149075.406344/[WATCH]-The-week-that-was:-from-Paytm’s-path-to-profitability-to-getting-food-on-the-go-with-GruBox?ref=audio_experience

Share of voice is a key metric you can use to measure your overall digital marketing effort – here’s a look at what share of voice is, and why it’s important.

How do you measure your performance against your competitors?

Calculating your comparative share of voice is one way of doing this.

Share of voice covers overall online visibility, including organic search data, social media, and PPC performance.

When combined, these metrics can make for a competent assessment of your own, and each of your competitors’, market share. | To read full story, visit https://startuparound.com/read/1581147009.162348/Share-of-Voice:-What-It-Is,-Why-It-Matters,-and-How-to-Measure-It?ref=audio_experience

The Startup India programme has been called one of the biggest success stories of the Indian government in the past five years.

Under this programme, government registered startups receive numerous benefits such as tax exemptions, funding opportunities, etc.

So far the government has recognised around 28K startups, commerce minister Piyush Goyal revealed on Thursday (February 6).

Launched in 2016, the Startup India programme has been credited as one of the major factors which have fuelled the country’s startup ecosystem.

Under Startup India, the government has also set up an INR 10K Cr Funds Of Funds to invest in startups. | To read full story, visit https://startuparound.com/read/1581145210.814475/28K-Startups-Registered-Under-Startup-India-Programme:-Piyush-Goyal?ref=audio_experience

Homegrown ecommerce giant Flipkart has been losing out on its top talent in the last couple of months.

In the last six months, Flipkart has lost over four senior executives and now two more have joined the lost.

As per a report in ET, after having an aggressive hiring spree over some time, Flipkart is planning to tone down on recruitment as well, even at the leadership level despite the exits.

A source close to the matter told ET that Flipkart has blocked hiring since December 2019.

The development comes a few days after Flipkart shut down one of its ecommerce ventures, Jabong. | To read full story, visit https://startuparound.com/read/1581143473.0606124/Flipkart-Slows-Down-Hiring-Despite-Top-Execs’-Exits?ref=audio_experience

We bring to you the latest edition of News Roundup: Indian Startup Stories Of The Week!

Paytm Launches All-In-One Payments SystemThis week, Paytm launched an All-In-One payments system along with an SDK for third-party integration.

The All-In-One system includes point-of-sale touchscreen machines, payment gateway switches and a QR code that works across UPI through Paytm or other apps, RuPay cards and Paytm wallet and Paytm Payments Bank accounts.

Further, while the ecommerce marketplaces complain, union commerce minister Piyush Goyal said that DPIIT has received complaints about ecommerce companies offering discounts using unfair means.

Hotstar Will Bring Disney+ To India On March 29Hotstar will be bringing Disney’s premium product to India on March 29. | To read full story, visit https://startuparound.com/read/1581141610.4395287/News-Roundup:-11-Indian-Startup-News-Stories-You-Don’t-Want-To-Miss-This-Week-[3-8-Feb]?ref=audio_experience

5 Benefits Coworking Apps Can Bring into Your BusinessWith now more than 19,000 coworking spaces implemented around the world, a number that’s increasing all the time, and a range of high-quality apps and products that encourage the act of coworking within businesses, there’s no denying that the trend of coworking is becoming a huge hit.

However, have you stopped to consider how coworking apps could be implemented and introduced to your business, and what kind of benefits this could bring?

Today, we’re going to explore the five core benefits coworking apps can bring into your business.

Bring Everyone TogetherThe first, and easily the most important benefit on this list, is the fact that coworking apps bring everyone in your business together in a way that has never previously been possible.

SummaryWhile this is a brief introduction to the benefits of coworking apps, it’s important to remember that each business, like yours, operates in its own way, so make sure you’re proactive in maximising what coworking apps can do for you, and get ready to run your business like never before! | To read full story, visit https://startuparound.com/read/1581138007.5241559/5-Benefits-Coworking-Apps-Can-Bring-into-Your-Business?ref=audio_experience

We bring to you the latest edition of movers and shakers of the week in the Indian startup ecosystem.

Here’s a look at the other important movers and shakers of the weekWeWork Appoints Sandeep Mathrani As CEOUS-based coworking space provider WeWork has appointed Sandeep Mathrani as the new CEO of the company.

NPCI Appoints K Viswanath As Chief Risk OfficerNational Payments Corporation of India (NPCI) has appointed K Viswanath as the new chief risk officer (CRO) of the organisation.

Vikram Solar Appoints New CEOCleantech startup Vikram Solar has appointed Saibaba Vutukuri as the new chief executive officer (CEO) of the company.

Stay tuned for the next edition of Movers and Shakers of the week! | To read full story, visit https://startuparound.com/read/1581134406.81826/Important-Movers-and-Shakers-Of-The-Week-[3--8-Feb]?ref=audio_experience

Longevity And ProfitabilityAccording to Gopalakrishnan, IPOs can help Indian startups to tackle the issue of capital crunch.

It can also help startups look at longevity as a metric and work towards that, he added.

“To achieve this, startups need to have a sustainable and profitable business which can be run for a long time.

The Infosys cofounder also urged India’s wealthy to look at startups as a serious investment opportunity and not just a trend.

Our best late-stage startups are owned by non-Indian entities.”According to Gopalakrishnan, startups create the most number of jobs within the first five years of incorporation. | To read full story, visit https://startuparound.com/read/1581132709.4180214/Infosys’-Kris-Gopalakrishnan-Says-Startups-Need-To-Look-IPOs,-HNI-Investors-Seriously?ref=audio_experience

Samsung’s watered-down flagship Galaxy S10 Lite, which went on sale in India only recently, is a fun smartphone to explore.

Now, with Galaxy S10 Lite and Galaxy Note 10 Lite, it looks like Samsung is taking the Chinese smartphone maker head-on.

On the Galaxy S10 Lite, it is snappy and responsive, without the bloatware burden previously seen with TouchWiz.

Beefier battery for the winThe Galaxy S10 Lite has a 4,500 mAh battery, larger than the S10 Plus’ 4,100mAh battery.

For the Samsung Galaxy S10 Lite, one of the off-putting aspects can be the large “Super Steady OIS” branding on the camera setup. | To read full story, visit https://startuparound.com/read/1581130806.5690544/Samsung-Galaxy-S10-Lite-could-outmuscle-fan-favourite-smartphone-OnePlus-7T?ref=audio_experience

VCs typically have a $300 million fund, so the first question is, will a VC spend time?

While angels are investing their own money, VCs are largely investing Limited Partners’ (LPs) money.

Founders do have the option of taking angel funding along with VC funding.

Avnish says, there are three states possible after you raise money.

Ultimately, you are building a business to succeed, and you are not building a business to just raise money or to manage your VC,” says Avnish. | To read full story, visit https://startuparound.com/read/1581129005.3057802/[Matrix-Moments]-Should-founders-consider-VC-funding-in-seed-rounds,-or-choose-a-good-angel-investor??ref=audio_experience