Lars Schmidt, Managing Director, Consumer Goods, Southeast Asia and India, Swarovski, started his career in the automotive industry with BMW.
He was more interested in retail sales than auto sales, and hence decided to do an MBA in Retail Management from University of Düsseldorf.
In 2012, Lars moved to Singapore and joined Porsche’s offshoot - Porsche Design, and handled their sales from Asia-Pacific region.
Lars Schmidt, Managing Director, Swarovski, Consumer Goods Business, Southeast Asia and IndiaYS: What is your role at Swarovski?
What we do realise from our online sales is that a lot of our sales is going to remote and smaller areas where we don’t have any offline presence, especially in Tier II and Tier III cities. | To read full story, visit https://startuparound.com/read/1581037206.2873163/A-lot-of-our-online-sales-is-going-to-Tier-II-and-Tier-III-cities,-says-Swarovski's-Lars-Schmidt?ref=audio_experience