Bengaluru: India’s eHealth market, led by the online pharmacy category, is pegged to touch $16 billion over the next five years, from its current market size of $1.2 billion, according to market watcher Red-Seer Consulting.Growth will be driven by a massive influx of customers availing of online healthcare services, according to the report titled ‘Indian eHealth at a tipping point’.The number of households using eHealth services will grow to a projected 60 million by 2025 from 4.3 million today, it said.
“Online pharmacies are just the trigger and will make consumers explore second and third use cases,” said Anil Kumar, CEO, RedSeer Consulting .
“Ehealth starts making sense only if you as a consumer look at it as a single-window service.”Behind this massive growth in ehealthcare is growth in healthcare expenditure over the next five years, which, RedSeer says, will touch $353 billion, from $135 billion today.
“For certain sections such as people suffering from chronic diseases, e-healthcare is a nobrainer,” added Kumar.According to RedSeer, Medlife is the number one player in this space, followed by Pharmeasy 1mg and Netmeds in fourth position.
“Ehealth and not just e-pharmacy, is the business model that works. | To read full story, visit https://startuparound.com/read/1580958005.9674752/‘Online-Pharmacies-to-lead-eHealth-market-to-touch-$16-B-in-five-years’?ref=audio_experience