In addition to the new media platform, Bev is also planning to launch two new beverages into its boozy stable of canned wines.
Expect two white wines to join the company’s Rosé on store shelves within the year, according to company founder and chief executive, Alix Peabody.
Wine alone is expected to be a roughly $450.5 billion dollar business by 2024, according to Bev.
“Legacy brands tend to sexualize alcohol consumption, and objectify women on TV, billboards, and in print,” said Peabody, in a statement.
“I also knew by partnering with Bev that I wanted to assemble an unrivaled strategic group with expertise and business acumen in diverse sectors. | To read full story, visit https://startuparound.com/read/1580315511.2168064/Looking-to-new-products,-Bev-adds-strategic-investors-and-redoubles-focus-on-women-entrepreneurs-–-TechCrunch?ref=audio_experience