The idea of starting an idli-dosa batter venture first came to Shamsudeen while Musthafa was pursuing an MBA from IIM-Bangalore.
PC Musthafa, Founder and CEO, iD Fresh“But notwithstanding the customer complaints about poor quality, the demand was palpable.
Unfortunately, the store didn’t have a refrigerator and the batter over-fermented, causing a small blast - and leading the founders back to the drawing board.
From that small rented kitchen, iD Fresh is now a Rs 1,000 crore brand with a presence in over 45 cities in India, the US, and the UAE.
In FY19 , the team reported revenue of Rs 210 crore and is looking at hitting the Rs 300 crore mark this year. | To read full story, visit https://startuparound.com/read/1580032927.1560822/[The-Turning-Point]-When-a-‘batter-blast’-led-iD-Fresh-to-find-a-way-to-make-Rs-210-Cr-a-year?ref=audio_experience