San Francisco-based SaaS brand in martech (marketing technology) space, AppsFlyer, which has offices in Israel, Europe, and Asia, announced it has raised $210 million in Series D funding round led by General Atlantic, a global growth equity firm based in New York.
Existing investors Qumra Capital, Goldman Sachs Growth, DTCP (Deutsche Telekom Capital Partners), Pitango Venture Capital, and Magma Venture Partners also participated in the round.
As part of the deal, Alex Crisses, Managing Director at General Atlantic, and Anton Levy, Co-president and Global Head of Technology, have joined AppsFlyer’s Board of Directors.
AppsFlyer Founders: Oren Kaniel and Reshef MannThe investment comes three years after AppsFlyer’s Series C funding round, bringing the company’s total funding to $294 million.
Alex Crisses, Managing Director, General Atlantic, said,“Attribution is becoming the core of the marketing tech stack, and AppsFlyer has established itself as a leader in this fast-growing category.”From Indonesia’s Ruangguru to India’s Rubicon Research, General Atlantic has been expanding its Asia portfolio in recent years. | To read full story, visit https://startuparound.com/read/1579672804.8976884/[Funding-alert]-Marketing-analytics-firm-AppsFlyer-raises-$210M-in-Series-D-round-led-by-General-Atlantic?ref=audio_experience