Redickaa Subrammanian, the CEO of Resulticks, and Dakshen Ram, her Co-founder, were part of the conventional era of marketing agencies.
Its integrated, next-gen solution aims to deliver on the promise of real-time omnichannel customer engagement.
“That means empowering them to achieve real-time, omnichannel customer engagement that is outcome-driven and customer-first,” she says.
The hybrid deployment architecture hosts critical customer data on client premises while ensuring full access to the scale, speed, and convenience of a marketing cloud.
“The goal is to make a solution of choice for scalable, intuitive, and measurable real-time customer engagement. | To read full story, visit https://startuparound.com/read/1574395205.8222494/How-this-conventional-marketing-startup-stayed-relevant-by-pivoting-to-automation?ref=audio_experience